Every person is unique. We all experience the world through our own subjective lens. But when it comes to user-experience design, most companies choose a one-size-fits-all approach. Salesforce, best known for its customer-relationship management platform, is hoping to change that. The company is using artificial intelligence to deliver personalized digital experiences and build customer relationships by design. It’s this type of program that earned Salesforce a spot on Fast Company’s list of Innovation by Design award winners.
Salesforce’s goal was to bring automation into a design process that is traditionally very labor-intensive. “If you were to personalize design today, it would take a designer, developer, and data scientist a month of work,” says Sönke Rohde, vice president of Salesforce’s UX R&D team. “That’s why we looked at the intersection of user experience and artificial intelligence to find out if we could cut that time down to minutes by automating parts of the process and generating personalized design at scale.”
Bu hikaye Fast Company dergisinin October - November 2020 sayısından alınmıştır.
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Bu hikaye Fast Company dergisinin October - November 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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