The most indispensable segment of the food service industry is the quick service restaurants (QSR) sector, which has grown at a fast pace and, according to some reports, expected to become Rs 51,000 crore market by 2021. According to India Food Services Report National Restaurant Association of India (NRAI), the QSR format (followed by most cafes and chains) dominates the restaurant industry and is, currently, valued at Rs 20,400 crore.
The youth, estimated to be about 356 million according to UN reports, being the brand conscious segment of the population, have contributed largely to the dining out culture and it is found that a majority of them prefer QSRs. A study by the NRAI also reports that Quick Service Restaurants (QSRs) and Casual Dine-in formats account for 74% of the total chain market.
Bu hikaye Food & Beverage Business Review dergisinin October-November 2019 sayısından alınmıştır.
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Bu hikaye Food & Beverage Business Review dergisinin October-November 2019 sayısından alınmıştır.
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Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
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