Like most trends, this trend too has its reasons hidden in the business dynamics of our evolving society and economy. Over the last two decades, with increased disposable incomes and greater global exposure through the Internet and frequent overseas travel, expectations from eating out have undergone a considerable change for a certain segment of India’s population, whose numbers are not that insignificant.
Nowadays a multitude of discerning consumers in urban India does not perceive restaurants simply as a place to have good or great food & beverage along with impeccable service.
Restaurants with Themes
Many guests in India’s foodservice industry are now expecting an eating out experience in a restaurant or rather in any foodservice outlet to contribute to their cherished future memories. A section of them have also become experimental and are looking out for innovative experiences in their eating out ventures.
This writer thinks that in order to cater to this growing number of guests looking for innovative eating out experiences, several theme restaurants have sprung up in urban India during the last decade. And it is unlikely that the Covid-19 affected months would dent the appeal of theme restaurants in India’s foodservice industry, in the long-run.
Bu hikaye Food & Beverage Business Review dergisinin December 2020 - January 2021 sayısından alınmıştır.
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Bu hikaye Food & Beverage Business Review dergisinin December 2020 - January 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
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