SWEET TEMPTATION
The confectionery and baked goods segment is an excellent example of the important impact packaging can have on consumer decisions at the point of sale (POS). Almost no other industry benefits as strongly from seasonal trade, which depends considerably on packaging. And there are many occasions that call for colorful special editions: Mother’s Day, Valentine’s Day, Easter, Thanksgiving, Christmas and Halloween. From year to year, trademark owners and packaging manufacturers outdo one another with new ideas for products, flavors and designs, all in accordance with customer demands. Because variety, after all, is what consumers desire above all else. Launching new and innovative products is one of the key success factors in the industry.
NEW VARIETIES ARE KEY TO SUCCESS
German chocolate manufacturer RITTER SPORT has recognized this. “Chocolate consumers are a lot like wine drinkers. Their tastes mature over the course of their lives. Accordingly, we have to ensure that our product remains captivating and offer consumers a wide variety of flavors. After all, our colorful variety is our brand essence” summarizes RITTER SPORT Managing Director and Supply Chain Manager Asmus Wolff.
Bu hikaye Food Marketing & Technology - India dergisinin June 2020 sayısından alınmıştır.
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Bu hikaye Food Marketing & Technology - India dergisinin June 2020 sayısından alınmıştır.
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