GreenSole refurbishes discarded sports shoes into slippers for underprivileged kids, thus reducing waste as well as its carbon footprint.
Ramesh Dhami, 22, had reached Mumbai from a village in Uttaranchal in 2006 as a pre-teen to become an actor. Homeless and penniless for several months, he was taken in by an NGO, where he started running as a recreational activity. Udaipur resident and marathon enthusiast Shriyans Bhandari, 23, had come to Mumbai in 2012 to complete his undergraduate studies. Every evening, he would meet Dhami at Priyadarshini Park, on Napean Sea Road, and train under a coach. Hardcore running would wear out their shoes in a few months and, every year, the duo ended up discarding three to four pairs.
Dhami, who spent much of his childhood without shoes, picked up one such torn pair that had its soles intact, and, with some rubber strips added to the sole, made a pair of slippers out of it. When Bhandari saw that, he sniffed an idea that could be scaled up. “About 35 crore pairs of shoes are discarded every year globally, adding to landfill. This is in contrast to the World Health Organization’s estimates of about 1.5 billion people, about 24 percent of the world’s population, who go shoeless and pick up soil-transmitted infections. This could be the solution,” says Bhandari.
Dhami and Bhandari started small in 2013, when they put up a box at Priyadarshini Park to collect discarded shoes. They followed up an hour of running with half an hour of brainstorming, which resulted in a bunch of refurbished shoes that they donated. “However, as a business idea, it gained traction soon. In one month, we were selected among the top 30 innovators by the Entrepreneurship Development Institute of India, Ahmedabad. We won other design and sustainability competitions too [the IIT-Bombay Eureka competition and the Ridea National B-plan] from where we won a few lakhs. Now we had to spend and innovate,” says Bhandari.
Bu hikaye Forbes India dergisinin June 8 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Forbes India dergisinin June 8 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Home-Cooked Meal Is Now Greatly Valued
The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients
Paytm 3.0 - Reaching Near Breakeven In Two Years
As of 2020, Vijay Shekhar Sharma’s super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, he’s hopeful of reaching near breakeven in two years
THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN
Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse
LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE
Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment
PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST
Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground
INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term
DIGITALISATION WILL HELP IN VALUE CREATION
As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India
Industry 4.0: Climate Revolution?
Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent
EV Dream Still Miles Away
Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure
Living Waters
A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet