Zomato founder Deepinder Goyal reckons the #Logout campaign won’t determine the future of food tech or the restaurant industry in India. Edited excerpts from an interview
On the logout campaign
We have worked with NRAI over a period of time on things like data research. It’s not like we have not had any relationship with them. We first came to know about the #Logout campaign when the communication with the media started, when the chatter around the issue that Gold as a subscription programme was providing challenges for restaurants started gaining more media play. We also noticed that some of the concerns got aired. We have always maintained that we are open to feedback from restaurants, and have constantly been talking to them in some way or the other.
On whether he was in touch with the restaurants
It doesn’t make any sense to not have constant communication with the restaurants. In the recent NRAI meeting a lot of concerns were raised on deep discounting, the extent of discount, on a way to remove the bargain-hunter narrative, and how to make discounting less synonymous with dining out. We too have talked about these issues. We do understand that the dine out has to morph into something which is an experience. It can’t only be about value. After the meeting with NRAI, we drafted a detailed 10-point plan addressing the concerns and taking steps to prevent misuse of Gold and what can be done to give back more value to restaurants.
On the feedback from NRAI on his 10-point plan
Bu hikaye Forbes India dergisinin September 13, 2019 sayısından alınmıştır.
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Bu hikaye Forbes India dergisinin September 13, 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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