THE RECENT FIASCO OVER a data breach at social media behemoth Facebook Inc is unlikely to make a dent in its soaring popularity in India, which according to data platform Statista is also its largest market in terms of user base. Lack of a credible alternative and awareness about data safety and security among India’s populace will save the day for Facebook in the country, say experts and analysts.
On March 16, it came to light that Cambridge Analytica, a UK-based data analytics company that worked on Donald Trump’s presidential election campaign in the US, harvested the personal information of 50 million users in America. The data was analysed and used for targeted messaging, which is believed to have contributed to Trump’s victory in 2016.Users have taken strong exception to the leak and the chorus against Facebook has grown stronger with the likes of WhatsApp founder Brian Acton joining a ‘Delete Facebook’ campaign. WhatsApp, one of the world’s most popular messaging apps with approximately 1.5 billion users globally until December 2017, was bought by Facebook for a whopping $19 billion in 2014.
Analysts believe that the aftershocks are unlikely to be felt in India, home to about 250 million Facebook users, higher than its home turf, the US. “There can be an immediate knee-jerk reaction, but in the long term, nothing much is likely to happen because there is no credible alternative to Facebook in India,” says Sanchit Vir Gogia, founder and chief executive, Greyhound Research.
Bu hikaye Forbes India dergisinin April 13, 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Forbes India dergisinin April 13, 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Home-Cooked Meal Is Now Greatly Valued
The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients
Paytm 3.0 - Reaching Near Breakeven In Two Years
As of 2020, Vijay Shekhar Sharma’s super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, he’s hopeful of reaching near breakeven in two years
THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN
Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse
LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE
Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment
PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST
Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground
INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term
DIGITALISATION WILL HELP IN VALUE CREATION
As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India
Industry 4.0: Climate Revolution?
Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent
EV Dream Still Miles Away
Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure
Living Waters
A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet
