Forbes 30 Under 30

The young changemakers on our 13th annual Forbes 30 Under 30 are putting their intelligence into artificial intelligence.

They're automating more than ever, deploying AI in manufacturing (powering more-sustainable delivery routes), marketing (mass customized ads) and much more. As for the rest of the entrepreneurs on the 2024 Forbes 30 Under 30: They're fighting climate change with carbon credit marketplaces, reinventing the 911 call, building banks and brewing up eco-friendly plastics. To assemble the list, Forbes editors (with the expertise of independent judges) evaluated more than 11,000 candidates, judging them on financials, impact, creativity and potential. The final product: 600 go-getters across 20 industries-and an advance peek into things to come.

KENDALL JENNER

Age: 28. Founder 818 Tequila