The small-town designer dressing up the rich and famous.
MATOME WAGA SESHOKA wants to take African haute couture to the world. I meet him at his studio in the leafy suburb of Northcliffin Johannesburg. On this Monday afternoon, everything is running behind schedule. First, I am slightly late for the interview, and then, the model is delayed by an hour and the makeup artist has the wrong call-time.
Delays have always played a big part in Seshoka’s entrepreneurial journey.
He came to Johannesburg 14 years ago to study credit management at Technikon Witwatersrand, (TWR), now called the University of Johannesburg.
“It was difficult for my mother to understand this whole fashion thing. She questioned how fashion can be a career. Where we are from, you have to be a teacher, a doctor, or one of those careers. So I went to study credit management,” says the proud Sepedi-speaking designer.
Seshoka says he disliked it. He dropped out three years in. Although delayed, he swapped it for an education in fashion and has never looked back. “Straight out of school, I started my business.
The first few years were a bit hectic, now things are starting to look up,” says Seshoka.
Born and raised in Ga-Matlala, a rural area in Limpopo, 370km from Johannesburg, Seshoka has defied all odds to build a successful fashion brand and dress the who’s who of the entertainment industry.
He named it Antherline Couture, after his mother. She raised three boys as a single parent.
Bu hikaye Forbes Woman Africa dergisinin September/November 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Forbes Woman Africa dergisinin September/November 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Well-Grounded
Coco Cachalia, whose mother Amina was among the 20,000 in the Women’s March of August 1956, made a decision to stay away from politics – and succeed in business instead.
Art Becomes Her
A celebrated international fine artist, Mmakgabo Helen Sebidi overcame the struggles of apartheid, and her work is grounded in her past.
'Not Just Pro-Women But Pro-Progress'
South Africa’s Minister of Women Susan Shabangu on the significance of the 61st anniversary of Women’s Day, and the role men can play in ending gender violence in South Africa and creating an equal society.
Diversity And Inclusion Are Part Of Baker Mckenzie's DNA
According to Law360’s 2017 Glass Ceiling Report, women make up around one-third of the attorneys in private legal practice. Among the law firms surveyed, just below 23% of partners are female.
We, Men For Women
South Africa still has a long way to go for gender justice in business and in life, but with more men openly stepping forward to be a part of the discourse, FORBES WOMAN AFRICA speaks to two male entrepreneurs, a CEO and a social activist. They acknowledge diversity makes smart social and economic sense that will benefit all.
What, After All, Does Feminism Have To Do With Men?
According to the seminal African-American writer bell hooks (her name is not capitalized), feminism is for everybody.
Blood, Setbacks And Tears
Two sisters with common failures and a dream to eventually succeed.
Fighting To The End
In May, 82 more Chibok girls were released in exchange for Boko Haram prisoners. Oby Ezekwesili, a strong advocate in the campaign to bring them back, has vowed to never stop fighting.
Not Just Hard Work, But Heart Work
As incidents of gender-based violence increase in Africa, those like Nigeria’s Kemi Dasilva-Ibru, are trying to bring relief to stigmatized victims.
Going Down The Spice Route
Essie Bartels worked several odd jobs she hated before opening a company selling mouth-watering spices and sentiments to the world.
