The Ugly Dress That Made A Designer
Forbes Woman Africa|December 2018 - February 2019

Gracia Bampile’s dislike for African print made her turn it around into a full-time obsession.

Motlabana Monnakgotla
The Ugly Dress That Made A Designer

IT ALL BEGAN WITH a pink dress – a present she received a week before her seventh birthday from her parents. Gracia Bampile put it away excited for the day she would wear it.

She recalls going to school and telling everyone about her new outfit. The enthusiasm, however, was short-lived. She changed her mind about her gift the moment she wore it and took a closer look at it.

“I remember thinking I would rather not celebrate my birthday. I was traumatized… The dress was just horrendous.”

The material felt like plastic, it was ugly, it was not the right fit, and even for a seven-year-old, she knew the design did not make the cut.

“I felt like I was wearing a granny dress. My birthday was just ruined by that dress,” Bampile recollects.

“I got so angry with my parents that I couldn’t let go. That’s how my passion for fashion started. I didn’t want to feel like that again.”

That was her epiphany, the start of a fashion journey, disliking African print as a result of a bitter experience. She thought it was too bright and stayed as far from it as she could.

Today, Bampile is a fashion entrepreneur setting the standard for African print. She is the founder of Haute Afrika, a contemporary brand that prides itself in affordability and class.

She was born in a small town called Goma in the east coast of the Democratic Republic of the Congo (DRC) in 1991 – on the border line of the DRC and Rwanda. At the age of six, Bampile and her family left the DRC, leaving her seamstress-grandmother behind. They moved to East Africa and lived in Uganda for about seven years, then Kenya, then arrived in South Africa when she was 19. They left due to the conflict in the DRC that still rages on.

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