What's In A Name? Everything

India is growing richer. And who’s been keeping watch? Lamborghini. By launching the cutting-edge Huracán Evo in India first, it has sent a signal to HNIs here. But the firm says more than tech, its name and the emotion it evokes are its true lures.

- Prerna Lidhoo

IF YOU ARE SEEKING from a car the ‘Jarvis experience’ you see in the Iron Man movies, the Lamborghini Huracán Evo can give you something close. No, it won’t call you ‘Sir’, neither will it tell you in a soothing, polite, posh accent to calm down detecting the elevation in your pulse and heart rates when you rev up the 8,000-rpm engine and hear “VROOM”. But the electric brain in it, Lamborghini Dinamica Veicolo Integrata, or LDVI, will help you handle well the wheel of a beast which hits 100 kph in 2.9 secs—the time you take to bat your eyelids once or twice—and has a top speed of 325 kph. Meaning, you will be in control. You don’t need to be an F1 driver and yet you get to have all the fun. It also displays the metrics of the car’s performance and yours on an 8.4-inch screen. A basic form of the

Jarvis experience sans the chatter, huh? This is the first Lamborghini with vehicle dynamics control augmented by predictive logic—which means the car doesn’t just react, but predicts the best driving setup for the next moment. “It is remarkably easy to drive, while delivering the most responsive, sensory and agile driving experience, in every environment,” says Matteo Ortenzi, Automobili Lamborghini’s CEO for Asia Pacific. “This vehicle stands out for its ability to anticipate the moves and satisfy the desires of the driver, in harmony with the Lamborghini DNA,” India head Sharad Agarwal explains. The company calls the model “the natural evolution of the most successful V10 engine in Lamborghini history”.