A charging bull
Gulf Business|June 2021
Stephan Winkelmann, president and CEO of Lamborghini, has laid out an ambitious roadmap for all the cars within its fleet to be hybrid models by 2024, followed by an all-new full-electric Lambo before the end of the decade. And before you ask, the V12 combustion engine will continue to breathe
VARUN GODINHO
A charging bull

It’s difficult to explain away the dream run that Lamborghini finds itself on at the moment as something of a fluke or an event hinged on a whimsical phenomenon such as “pent-up demand”. From January-March 2021, the Italian carmaker recorded its best-ever quarter in terms of sales with 2,422 units delivered worldwide.

That figure was up 25 per cent compared to Q1 2020, when the world hadn’t yet fully grappled with the economic disruptions of the Covid-19 pandemic. It was also 22 per cent higher over Q1 2019, when Covid-19 was nowhere on the horizon.

Lamborghini ended 2020 as its most profitable year ever, and the second-best year on record in terms of both turnover and number of cars delivered. It ended the fiscal year 2020 with a turnover of EUR1.61bn, only 11 per cent down over the previous year, and delivered 7,430 cars (second only to the 8,205 units it delivered in 2019) – all of this despite a three-month shutdown of its production lines as a result of the pandemic last year. Lamborghini is keeping up the momentum. “We have an order bank of more than nine months of production, which is very healthy for a company like ours,” Stephan Winkelmann, president and CEO of Automobili Lamborghini, told Gulf Business during a pitstop in Dubai last month.

“The Middle East, including Oman, UAE, Qatar, Saudi Arabia, Kuwait, Lebanon and Bahrain, is our sixth largest market in terms of size. Of these, the biggest market today is the UAE, but the market with the biggest potential is Saudi Arabia.”

It takes nerves of steel then for a carmaker to signal that, right within the middle of a dream run, it is altering course and choosing to go down a risky, somewhat uncertain, path that may or may not lead to the same giddy heights of success it finds itself at the moment.

Bu hikaye Gulf Business dergisinin June 2021 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Gulf Business dergisinin June 2021 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

GULF BUSINESS DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Green lights
Gulf Business

Green lights

It hasn’t even been a full year that Stellantis, one of the world’s biggest auto companies, has been in existence. Still, its wheels are spinning furiously. Here’s what it has in store for the region

time-read
6 dak  |
December 2021
Purpose through corporate responsibility
Gulf Business

Purpose through corporate responsibility

Every organisation must deeply reflect about whether they are leaving behind a legacy or a liability, says Abdulaziz AlSowailim, EY MENA chairman and CEO

time-read
5 dak  |
December 2021
Analysing the layers of a coconut
Gulf Business

Analysing the layers of a coconut

When we have a sense of clarity as to our purpose in life, then we institute the correct practices and habits around us, and set realistic and achievable results

time-read
3 dak  |
December 2021
DUNES TO DOMINION
Gulf Business

DUNES TO DOMINION

FOR A COUNTRY RICH IN TRADITION AND DRIVEN BY AMBITION, THE UAE’S JOURNEY DURING THE PAST 50 YEARS HAS BEEN UNPRECEDENTED. WHAT’S IN STORE FOR THE NEXT 50?

time-read
9 dak  |
December 2021
Building strong
Gulf Business

Building strong

International investors are boosting Dubai’s residential property market, which has rebounded strongly from the Covid crisis, writes Aarti Nagraj

time-read
3 dak  |
December 2021
CHASING THE AMERCIAN DREAM
Gulf Business

CHASING THE AMERCIAN DREAM

FOR SHAI ZAMANIAN, THE US IS A LAND OF LIMITLESS POSSIBILITIES, AN AVENUE HE AIMS TO OPEN FOR FAMILIES WORLDWIDE VIA IMMIGRATION. HERE’S HOW HE IS BRINGING HIS GOAL TO FRUITION

time-read
6 dak  |
December 2021
OBITUARY: JOCELYN HENDERSON (1921-2021)
Gulf Business

OBITUARY: JOCELYN HENDERSON (1921-2021)

THE GRANDE DAME OF ABU DHABI – THE WIFE OF A FORMER DIPLOMAT – PASSED AWAY IN THE UAE CAPITAL AGED 100

time-read
3 dak  |
December 2021
THE DIGITAL DISRUPTORS
Gulf Business

THE DIGITAL DISRUPTORS

IN THE COMING YEARS, THE GCC IS EXPECTED TO PLAY A SIGNIFICANT ROLE IN SECTORS SUCH AS HEALTHCARE, MANUFACTURING, EDUCATION AND RETAIL, WHICH WILL HELP BOOST THE GROWTH OF ITS NON-OIL ECONOMY

time-read
7 dak  |
December 2021
Signed, sealed, delivered
Gulf Business

Signed, sealed, delivered

Nicolas Baretzki, CEO of Montblanc, partnered with one of the world’s most recognisable luxury brands, Ferrari, earlier this year. Here’s where the partnership, and the German company as well, is headed next

time-read
6 dak  |
December 2021
UP, UP AND AWAY
Gulf Business

UP, UP AND AWAY

AS THE FIRST IN-PERSON AIRSHOW TO TAKE PLACE SINCE THE OUTBREAK OF THE PANDEMIC, THE EVENT SAW SEVERAL DEALS ANNOUNCED

time-read
4 dak  |
December 2021