A one-content-fits-all strategy won't work when trying to create mobile apps, according to Chinmai Sharma, CRO,Taj Hotels, Resorts and Palaces
A couple of years ago, Taj Hotels, Resorts and Palaces realised it had some amazing properties, great heritage, fantastic brand recall and superior services. All it needed was to weave this into a story that could be succinctly and repeatedly told to digital natives.
This was already being done on its traditional websites, but they were not mobile responsive, while their audience had rapidly shifted to the mobile platform. “Hence, for the past two and a half years, we've spent more than a few million dollars enhancing our digital platform. We moved our desktop website to a new age platform using content delivery network so that irrespective of where our users are globally, the content is rendered faster,” revealed Chinmai Sharma, chief revenue officer, Taj Hotels, Resorts and Palaces.
Bu hikaye Hotelier India dergisinin November 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Hotelier India dergisinin November 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Why Western Couples Are Choosing India For Their Big Day?
Decoding the reason, and how to cater to them...
A Match Made in India
Director General of Tourism Mugdha Sinha's grand vision for wedding tourism...
Tee Off in Style
Hoteliers are giving golfing facilities a boost even as they offer putting greens that make the sport popular.
Bespoke Getaways: What Makes Them Desirable?
Boutique hotels are increasingly becoming the first choice among discerning guests as they provide meaningful breaks.
Blending Tradition with Innovation
The balance of honouring tradition while adding a dash of modern flair is what keeps the culinary scene fresh and exciting...
DON'T THINK, OUTSIDE THE BOX
The oft-quoted maxim, \"Think out of the box!\" does little to encourage creativity or innovation and often is their enemy.
Putting the Wow into Weddings
As hotels become the preferred venue choices for weddings, the industry is certainly shaking things up.
Innovation Is Not an Option but a Necessity
Emphasizing the need for the Indian hospitality sector to innovate and disrupt itself in the current transformative period.
Why Marriott built its GCC in India?
Drew Pinto, Executive Vice President and Chief Revenue & Technology Officer of Marriott International, tells Hotelier India all about finding the best talent in India...
FROM POTENTIAL TO POWERHOUSE
In an exclusive and candid interview with Hotelier India, Gajendra Singh Shekhawat, India's Minister of Culture and Tourism, speaks about how tourism and hospitality will power India's economy by 2047.
