![Growth of Malls in Non-Metro Cities: Developers Remain Bullish on Potential of Organised Retail](https://magarticles.magzter.com/articles/95/442877/5ea175a587117/Growth-of-Malls-in-Non-Metro-Cities-Developers-Remain-Bullish-on-Potential-of-Organised-Retail.jpg)
As incomes rise, aspirations change and brand awareness increases among non-metro consumers, an increase in the number of malls has been observed in the largely untapped nonmetro cities.
As locations for malls in metros are maturing rapidly, brands and developers are eyeing unexplored territories. They are capitalising on the growing demand as well as a lack of entertainment options and organised retail in Tier II and beyond.
Non-metros like Ahmedabad, Jaipur, Ludhiana, Indore, Chandigarh, Bhopal, Surat, Amritsar, Nagpur, and Lucknow have accommodated a healthy percentage of retail growth over the last few years mostly because these cities have very favourable demographics and a high propensity to consume, which naturally attract national and international brands. Consumers in some of the non-metro cities around New Delhi travel to the malls here to shop for luxury and high-end brands, but mid and mass-segment brands are much better equipped to leverage the demand in non-metros, and many are trying to gain first-mover advantage.
What Research Says
According to a recent ANAROCK research, 31 malls over 13.5 million sq. ft. will come up in non-metro cities such as Ahmedabad, Lucknow, Indore, Surat, and Nagpur, among others.
Among non-metro cities, Ahmedabad stands out with as many as 6 new malls slated to come up in the city by 2022-end. These new malls will be spread over 3.2 million sq. ft. Both domestic and international brands are gung-ho on Ahmedabad; besides scoring high on consumerism, the city has a growing young population of entrepreneurs, IT professionals and factory employees.
Bu hikaye Images Retail dergisinin March 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Images Retail dergisinin March 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
![The Good Side of Reselling](https://reseuro.magzter.com/100x125/articles/95/1743549/Rp4f-wQZD1719229974094/THE-GOOD-SIDE-OF-RESELLING.jpg)
The Good Side of Reselling
Recommerce offers a sustainable approach by refurbishing and reselling used electronics, thereby extending their lifespan and reducing the overall environmental impact
![Why is CGI marketing gaining popularity among brands?](https://reseuro.magzter.com/100x125/articles/95/1743549/FZA2jaB9N1719229729938/WHY-IS-CGI-MARKETING-GAINING-POPULARITY-AMONG-BRANDS.jpg)
Why is CGI marketing gaining popularity among brands?
Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery-driven advertising
![Getting Data Analytics Right](https://reseuro.magzter.com/100x125/articles/95/1743549/bKOh7Bd7W1719229525231/GETTING-DATA-ANALYTICS-RIGHT.jpg)
Getting Data Analytics Right
Industry experts on how to make the most of data analytics to be able to make decisions that add value to the business
!['Reliance Retail Eyes Blockchain for Security, 5G for AR-powered in-store Navigation'](https://reseuro.magzter.com/100x125/articles/95/1743549/2Dz-qeHJt1719229108768/RELIANCE-RETAIL-EYES-BLOCKCHAIN-FOR-SECURITY-5G-FOR-ARPOWERED-INSTORE-NAVIGATION.jpg)
'Reliance Retail Eyes Blockchain for Security, 5G for AR-powered in-store Navigation'
Suman Guha, Chief Product and Technology Officer, Reliance Retail speaks on the leading retailer company's technology investments, strategy and focus areas
![A New Approach to Profitability](https://reseuro.magzter.com/100x125/articles/95/1743549/lejQAQrcV1719228780272/A-NEW-APPROACH-TO-PROFITABILITY.jpg)
A New Approach to Profitability
Key areas in which shopping centres are doing things differently than before to improve mall economics
!['Bhumi World's Outlet Mall to start by December 2024'](https://reseuro.magzter.com/100x125/articles/95/1743549/eNx_1WTDS1719228445819/BHUMI-WORLDS-OUTLET-MALL-TO-START-BY-DECEMBER-2024.jpg)
'Bhumi World's Outlet Mall to start by December 2024'
The outlet mall will be first-of-its-kind housing brands that will offer discounts on all products round the year
!['Achieving ₹100 crore a month revenue gave us wings to soar higher'](https://reseuro.magzter.com/100x125/articles/95/1743549/hKO_3145y1719228070353/ACHIEVING-100-CRORE-A-MONTH-REVENUE-GAVE-US-WINGS-TO-SOAR-HIGHER.jpg)
'Achieving ₹100 crore a month revenue gave us wings to soar higher'
V Muhammad Ali, CEO Forum Malls, Prestige Group, speaks about Forum South Bengaluru entering the Big Billion Club and upcoming projects under Forum 2.0
!['Shoppers Stop's Biggest Differentiator is Brand Expression at its Best'](https://reseuro.magzter.com/100x125/articles/95/1743549/TrCqYwnA71719227523762/SHOPPERS-STOPS-BIGGEST-DIFFERENTIATOR-IS-BRAND-EXPRESSION-AT-ITS-BEST.jpg)
'Shoppers Stop's Biggest Differentiator is Brand Expression at its Best'
In an exclusive interview, Kassim speaks about the company's strategy for its beauty business, its plans across channels and its ambitions to supply to every beauty retailer in the country
![May Sees Over 162 New Store Openings](https://reseuro.magzter.com/100x125/articles/95/1743549/QzRQb9yBc1719227291990/MAY-SEES-OVER-162-NEW-STORE-OPENINGS.jpg)
May Sees Over 162 New Store Openings
With over 63 new stores opening in the region, North led the charge.
![Spotlight on Innovation and Excellence in India's Retail Sector](https://reseuro.magzter.com/100x125/articles/95/1743549/_OFxGez5w1719226505423/SPOTLIGHT-ON-INNOVATION-AND-EXCELLENCE-IN-INDIAS-RETAIL-SECTOR.jpg)
Spotlight on Innovation and Excellence in India's Retail Sector
Powered by Vegas, the 20th edition of IMAGES Retail Awards, involved industry-wide voting from over 111 of India's leading shopping centres