Layoffs, Furloughs & Unemployment as COVID-19 Hits Retail Jobs
Images Retail|June 2020
The COVID-19 crisis has led to a spike in the country’s unemployment rate from under 7 percent before the start of the pandemic in mid-March to 27.11 percent. The rate of unemployment has been the highest in urban areas – which constitute the most number of red zones – at 29.22 percent, as against 26.69 percent for the rural areas…
Sandeep Kumar
Layoffs, Furloughs & Unemployment as COVID-19 Hits Retail Jobs

India went under lockdown on March 23, 2020, plunging its economy into darkness, the economic outlook very bleak owing to the COVID-19 virus. So far, over the last 3 months, the country has witnessed four phases of lockdown and a less restricted phase termed as ‘Unlock 1.0’ which is currently underway and is expected to be functioning till June 30.

These 10 weeks have been nothing short of devastating for the retail and shopping centre industry in the country, which has registered losses, forced shutdowns and layoffs. With shopping malls, retail stores, factories and other small scale business ventures remaining closed, economic activity coming to a grinding halt, and revenues falling drastically, it has been a virtual job bloodbath.

Millions of migrants (skilled and unskilled labour, associates and staff working in retail stores etc.) have left urban centres – including Delhi and Mumbai – and heading back to their native places since they were no longer employed

Job cuts have been swift and brutal. Standalone stores have reduced the number of retail staff, delivery executives have been furloughed, and a large chunk of workers in the supply chain industry and at the backend level have been put on leave without pay. Salons and spas, which are by their very nature, contact businesses, have also witnessed ruthless manpower slashing.

The worst-hit perhaps has been the F&B industry which has cut many jobs and whose workers don’t hope to get their jobs back because even with the lockdown over, restaurants will only be allowed to work on half seating capacity. Less consumers allowed inside eateries, coupled with a low number of people who will turn up in any case fearing contagion will in any case mean less revenue and a need for minimal manpower.

Bu hikaye Images Retail dergisinin June 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Images Retail dergisinin June 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

IMAGES RETAIL DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
McDonald's The Maharaja Mac Of Transit Retail
Images Retail

McDonald's The Maharaja Mac Of Transit Retail

While McDonald’s serves as a great example of successfully Indianising a global brand, it is also an insightful case study in strategically making transit retail work

time-read
9 dak  |
October 2024
Founders, Market are Key for D2C Investors
Images Retail

Founders, Market are Key for D2C Investors

Investors and brands across the retail landscape are the crucial factors considered when raising funds

time-read
3 dak  |
October 2024
Powering Consumption Growth India's Home and Household Market Report
Images Retail

Powering Consumption Growth India's Home and Household Market Report

The report from Deloitte India projects that India’s home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs

time-read
5 dak  |
October 2024
Tech Infra Readiness Among Top Challenges in GenAI implementation
Images Retail

Tech Infra Readiness Among Top Challenges in GenAI implementation

Tech infrastructure readiness is one of the top three challenges organisations in the technology, media, and telecom (TMT) sector face when implementing Generative AI (GenAI) solutions, a report stated.

time-read
1 min  |
October 2024
Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event
Images Retail

Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event

E -commerce major Amazon India launched a new generative AIpowered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.

time-read
1 min  |
October 2024
'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'
Images Retail

'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'

Sumi Gupta, board member of VR South Asia, who spearheads all things art and culture at the group, talks about the unique approach of curating art festivals in retail spaces to foster a deep community connection and drive commerce

time-read
5 dak  |
October 2024
Jumboking's Travel Retail Journey
Images Retail

Jumboking's Travel Retail Journey

About 95% of Jumboking's outlets are positioned at busy transit hubs benefiting from the high foot traffic these places enjoy

time-read
1 min  |
October 2024
What's Driving the Success of Electronics on Q-commerce
Images Retail

What's Driving the Success of Electronics on Q-commerce

Electronics are among the hottest selling items on q-commerce. Here's what's driving the trend and why the collaboration is a win-win for all stakeholders

time-read
4 dak  |
October 2024
Measuring the Influencer Effect
Images Retail

Measuring the Influencer Effect

Influencer marketing has become a core part of every brand's marketing. But does it really benefit brands?

time-read
3 dak  |
October 2024
Mid-range Smartphone Users Lead in Premium Product Engagement
Images Retail

Mid-range Smartphone Users Lead in Premium Product Engagement

The study, conducted by Bobble AI’s Market Intelligence division, delves into the online shopping behaviour of smartphone users

time-read
3 dak  |
October 2024