![Top Retail CIOs Say Technology Experiences & Implementation Are the Future of Retail](https://magarticles.magzter.com/articles/95/421485/5e5e1cab1a47a/Top-Retail-CIOs-Say-Technology-Experiences-Implementation-Are-the-Future-of-Retail.jpeg)
The Indian retail industry is considered one of the fastest growing industries in the world and technology is emerging as an efficient tool in nudging it to the forefront of global retail. But the retail industry is competitive, it’s relentless and the success of brands and retailers depends on how firmly they deal with their competition. One way to stay ahead of the curve is the incorporation of technology in a brand’s operating model.
With the industry transitioning from being product-centric to customer-centric, retailers are leveraging all sorts of technologies to reach the modern shoppers. This has resulted in retail technology transcending from ‘aspiration to expectation’ and wedging itself securely between consumer and experience to create an everyday interface. Technology today is giving brands the platform to better satisfy their customers by helping them concentrate on consumer needs.
Simply put, technology is beginning to play an increasingly important role in the management of complex retail operations all over the world. Because of the notoriously thin margins for retailers, anything that goes wrong in the retail supply chain can chip away at profit margins. Therefore, the right technology fit can make a huge impact on retailer profits. To stay ahead of the game, retailers are taking the help of different technologies to lead the way in changing two aspects: their points-of-sale and their points-of-supply.
What Research Says
Bu hikaye Images Retail dergisinin February 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Images Retail dergisinin February 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
![The Good Side of Reselling](https://reseuro.magzter.com/100x125/articles/95/1743549/Rp4f-wQZD1719229974094/THE-GOOD-SIDE-OF-RESELLING.jpg)
The Good Side of Reselling
Recommerce offers a sustainable approach by refurbishing and reselling used electronics, thereby extending their lifespan and reducing the overall environmental impact
![Why is CGI marketing gaining popularity among brands?](https://reseuro.magzter.com/100x125/articles/95/1743549/FZA2jaB9N1719229729938/WHY-IS-CGI-MARKETING-GAINING-POPULARITY-AMONG-BRANDS.jpg)
Why is CGI marketing gaining popularity among brands?
Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery-driven advertising
![Getting Data Analytics Right](https://reseuro.magzter.com/100x125/articles/95/1743549/bKOh7Bd7W1719229525231/GETTING-DATA-ANALYTICS-RIGHT.jpg)
Getting Data Analytics Right
Industry experts on how to make the most of data analytics to be able to make decisions that add value to the business
!['Reliance Retail Eyes Blockchain for Security, 5G for AR-powered in-store Navigation'](https://reseuro.magzter.com/100x125/articles/95/1743549/2Dz-qeHJt1719229108768/RELIANCE-RETAIL-EYES-BLOCKCHAIN-FOR-SECURITY-5G-FOR-ARPOWERED-INSTORE-NAVIGATION.jpg)
'Reliance Retail Eyes Blockchain for Security, 5G for AR-powered in-store Navigation'
Suman Guha, Chief Product and Technology Officer, Reliance Retail speaks on the leading retailer company's technology investments, strategy and focus areas
![A New Approach to Profitability](https://reseuro.magzter.com/100x125/articles/95/1743549/lejQAQrcV1719228780272/A-NEW-APPROACH-TO-PROFITABILITY.jpg)
A New Approach to Profitability
Key areas in which shopping centres are doing things differently than before to improve mall economics
!['Bhumi World's Outlet Mall to start by December 2024'](https://reseuro.magzter.com/100x125/articles/95/1743549/eNx_1WTDS1719228445819/BHUMI-WORLDS-OUTLET-MALL-TO-START-BY-DECEMBER-2024.jpg)
'Bhumi World's Outlet Mall to start by December 2024'
The outlet mall will be first-of-its-kind housing brands that will offer discounts on all products round the year
!['Achieving ₹100 crore a month revenue gave us wings to soar higher'](https://reseuro.magzter.com/100x125/articles/95/1743549/hKO_3145y1719228070353/ACHIEVING-100-CRORE-A-MONTH-REVENUE-GAVE-US-WINGS-TO-SOAR-HIGHER.jpg)
'Achieving ₹100 crore a month revenue gave us wings to soar higher'
V Muhammad Ali, CEO Forum Malls, Prestige Group, speaks about Forum South Bengaluru entering the Big Billion Club and upcoming projects under Forum 2.0
!['Shoppers Stop's Biggest Differentiator is Brand Expression at its Best'](https://reseuro.magzter.com/100x125/articles/95/1743549/TrCqYwnA71719227523762/SHOPPERS-STOPS-BIGGEST-DIFFERENTIATOR-IS-BRAND-EXPRESSION-AT-ITS-BEST.jpg)
'Shoppers Stop's Biggest Differentiator is Brand Expression at its Best'
In an exclusive interview, Kassim speaks about the company's strategy for its beauty business, its plans across channels and its ambitions to supply to every beauty retailer in the country
![May Sees Over 162 New Store Openings](https://reseuro.magzter.com/100x125/articles/95/1743549/QzRQb9yBc1719227291990/MAY-SEES-OVER-162-NEW-STORE-OPENINGS.jpg)
May Sees Over 162 New Store Openings
With over 63 new stores opening in the region, North led the charge.
![Spotlight on Innovation and Excellence in India's Retail Sector](https://reseuro.magzter.com/100x125/articles/95/1743549/_OFxGez5w1719226505423/SPOTLIGHT-ON-INNOVATION-AND-EXCELLENCE-IN-INDIAS-RETAIL-SECTOR.jpg)
Spotlight on Innovation and Excellence in India's Retail Sector
Powered by Vegas, the 20th edition of IMAGES Retail Awards, involved industry-wide voting from over 111 of India's leading shopping centres