Though her name is synonymous with fashion design, her work now ranges from developing office supplies to supporting new entrepreneurs
How did you decide to design office supplies for Staples?
A lot of my friends work from home. I asked Staples what their top-selling items were, and they said boxes of copy paper. If you’re working from home, the box is sitting out, and you see it all the time. I said, “Let me design the box. I’ll make it beautiful.” If you give women the option to buy a beautiful box, they will. We outsold the Star Wars design.
What effect has e-commerce had on people in your industry?
Bu hikaye Inc. dergisinin October 2017 sayısından alınmıştır.
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Bu hikaye Inc. dergisinin October 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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