Luckin Coffee
GRINDING THE NUMBERS
If you're running China's biggest domestic coffee chain, with nearly 3,000 cafés, opening stores faster than Starbucks, and poised to go public, you can pretty much sit back, sip your cappuccino, and enjoy the sweet whirring of the espresso machines. Unless that is, your hyper-caffeinated growth story is mostly froth. To keep funding its cash-burning business, Luckin concocted complex coupon and voucher schemes, created hundreds of thousands of fake customer orders, and even devised a fictitious employee-fabricating an alternative financial reality that overstated annual sales by as much as 40 percent. The company succeeded in luring investments ($864 million worth), but when the Securities and Exchange Commission's bean counters dug in, the stock price fell by 75 percent, the CEO got the heave-ho, and the company was delisted from Nasdaq and fined $180 million-a mere cup of coffee, given the scheme.
WeWork
A REAL ESTATE CULT
Bu hikaye Inc. dergisinin Winter 2021/2022 sayısından alınmıştır.
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Bu hikaye Inc. dergisinin Winter 2021/2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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