Meet Wheels Up, one of Inc.s Private Titansthe nations most dynamic non-public businesses. No, its notUberfor jets. But the rapidly growing company is lowering the price of entry into the world of private aviation.
Wheels Up founder and CEO Kenny Dichter calls his company the Netflix of aviation. That would be accurate—if Netflix were built for the 1 percent. An initial $17,500 individual subscription gets you a year of access to private planes essentially on demand, which explains the company’s client list of star athletes (Tom Brady) and musicians (Ciara), as well as execs like Hain Celestial CEO Irwin Simon. “Obviously,” Dichter says, “it’s wildly important to these folks that they get from A to B in a very, very efficient way.”
For years, the fractional jet ownership model—pioneered by NetJets in 1987—has prevailed. But that requires hundreds of thousands of dollars in upfront costs for the customer. Companies like Wheels Up are trying to expand the private-aviation market by lowering the barriers to entry.
Bu hikaye Inc. dergisinin November 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Inc. dergisinin November 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Karen Dillon
I moved my wedding to attend a company offsite. It was a terrible decision, but a vital lesson on balance.
The Ultimate Home-Based Business
Thirty years since her breakout on Friends, Courteney Cox is taking on a new role-entrepreneur.
An Uphill Battle
Zwift has been through layoffs and a leadership change in 2024, but co-founder and CEO Eric Min says he's learned that building a startup, like cycling, is an endurance test.
The GLOW UP
How Glossier broke free from DTC, survived the skeptics, and finally achieved profitability.
The Snack That Gives Back
With a new partnership, SkinnyDipped is supporting women founders worldwide.
A New Path to SuCCESS
AllTrails may have achieved the impossible-an app that truly helps you get away from it all.
The Back-lash Survivors
Don't challenge Elizabeth Gore and Carolyn Rodz to a game of highs and lows. The Hello Alice co-founders will win-by a long shot.
The Spa Surge
Prime IV Hydration & Wellness has successfully weathered stormy waters.
Riding the Waves
With Beehiiv, Tyler Denk built a buzzy newsletter platform and a brash online persona. Both are lucrative.
Home Economics
How Chairish brought the circular economy to furniture.
