From IBM CEO Thomas J Watson stating in 1943 that he thought “there is a world market for maybe five computers” to Bill Gates’ forecast that 640K of RAM ought to be enough for anybody, it is clear that the future is undeniably difficult to predict. How sure are you about yours or anyone’s prediction?
Rajkot, in Gujarat, is home to the largest organized lime paste (chuna in local language) company in India, whose product is a market leader and commands a premium due to its superior quality. However, the owner of this firm is a troubled man. He has observed that the younger generation is not attracted to tobacco and pan chewing and feels that this practice will slowly die out, perhaps in about 10 years. He has hired an R&D Manager to discover new uses for limestone in medicine or in other fields so that he can diversify. His managers have assured him that sales are strong and no decline is in sight, but he is adamant. What should he do, any insights?
Research also supports his assertion. According to the second Global Adult Tobacco Survey, tobacco use has gone down from 34.6 percent in 2009 to 28.6 percent in 2017. The National Health Policy, 2017, has set the target of “relative reduction in the prevalence of current tobacco use by 15 percent by 2020 and 30 percent by 2025”, as per The Economic Times.
Bu hikaye Indian Management dergisinin January 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Indian Management dergisinin January 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Trust is a must
Trust a belief in the abilities, integrity, values, and character of any organisation is one of the most important management principles.
Listen To Your Customers
A good customer experience management strategy will not just help retain existing customers but also attract new ones.
The hand that feeds
Providing free meals to employees is an effective way to increase engagement and boost productivity.
Survival secrets
Thrive at the workplace with these simple adaptations.
Plan backwards
Pioneer in the venture capital and private equity fields and co-founder of four transformational private equity firms, Bryan C Cressey opines that we have been taught backwards in many important ways, people can work an entire career without seeing these roadblocks to their achievements, and if you recognise and bust these five myths, you will become far more successful.
For a sweet deal
Negotiation is a discovery process for both sides; better interactions will lead all parties to what they want.
Humanise. Optimise. Digitise
Engaging employees in critical to the survival of an organisation, since the future of business is (still) people.
Beyond the call of duty
A servant leadership model can serve the purpose best when dealing with a distributed workforce.
Workplace courage
Leaders need to build courage in order to enhance their self-reliance and contribution to the team.
Focused on reality
Are you a sales manager or a true sales leader? The difference, David Mattson, CEO, Sandler® and author, Scaling Sales Success: 16 Key Principles For Sales Leaders, maintains, comes down to whether you can see beyond five classic myths that we often tell ourselves about selling.
