Absj: Growing From Strength To Strength

In a life full of uncertainty, there are very few constants. It is these constants, if harnessed properly and catered to, that can be the bedrock of success. In the forever evolving field of fashion for instance, the only constant is inner wear, shapewear and hosiery. Opportunities for growth and innovation don’t come along very often, and spotting these are a craft in itself. There’s an old adage, “innovation and opportunity, go hand in hand.” These are both a two way street, no business can survive without constant innovation, and opportunities, much like fortune, favors the innovators. The hosiery space in India too is undergoing a marked and dramatic transformation, like never before.

With multiple brands, in both high street retail and online marketplaces, now poised for double digit growth the manufacturing sector is witnessing a renaissance. What these brands are looking for is a reliable production partner and the playing field is rife with opportunities for manufacturers who can fit this bill.Standardization, international quality and timely delivery of merchandise to both high-street and online distribution channels are all the prerequisites of this brave new age in the hosiery space. Few companies, therefore, are better equipped to handle this challenge, like ABSJ.

 

ABSJ: THE BEGINNINGS

It is said that it takes a jeweler’s eye to spot a diamond in the rough, the same can be said of a smart entrepreneur. In the hosiery space, this ‘jeweler’ is Mr. Sanidhya Jhunjhunwala, founder and operator of ABSJ. With the keen eye of a serial entrepreneur, Mr. Jhunjhunwala setup ABSJ in 2014, after having spent 5 years in the textile marketing and production space. Growing out of a humble 1000 square foot production facility, the company has grown into a major player in the OEM space, with over 6x growth in a span of just 4 years. With its headquarters in New Delhi, the garment manufacturing hub of India, ABSJ today runs a massive 6000 square foot production facility.