Drop It Youth

Goumbook, the leading social enterprise promoting sustainability and green living in the UAE, closes this year’s Drop It Youth campaign with an Achievement Award Ceremony to recognize and reward the program’s 34 ambassadors in the UAE.

Drop It Youth, sponsored by HSBC, encourages environmentally-conscious teenagers to inspire sustainable living practices in their schools and local communities. With the unique support and guidance of Goumbook’s team of professional environmentalists, UN Global Compact, Moral Education, KHDA, EAD, Eco-schools and Eedama, the youngsters from this year’s campaign have been incredibly successful in their achievements.

By requesting people in their local community to take online pledges on the Drop It Youth website, these young ambassadors encouraged people and local businesses to take a stand against single-use plastics and to drink filtered tap water in an attempt to dramatically reduce their waste, carbon and water footprint. Some of them have succeeded in removing all single-use plastics form their school canteens.

The achievements of this year’s campaign include:

• 2914 pledges to stop using single-use plastics, a 56% increase on last years’ pledges!

• 1193 people pledged compared to 971 last year

• 41 newspaper and magazine articles as well as radio interviews

• 34 public events including Emirates Literature Festival and

EARTH HOUR