To appeal to a new generation of skiers, resort operators are designing streamlined properties with special attention to amenities and connectivity for the digital age.
THE ARCHETYPAL SKI CHALET with its sloping roof and muscular wooden beams hasn’t changed much since the chalet first became appropriated as a luxury residence for European nobility, during the Romantic Period. However, in recent years, architects have started to experiment with the design and adapt it to new lifestyles.
Amsterdam-based SeARCH architects recently designed a chalet in Anzere, Switzerland that includes bright, airy living spaces, large windows and a lift connecting all three levels. Le Chalet Zannier in Megève, France has added panorama windows and open-plan loft-like living spaces to its chalets and wellness centre. Across the pond, architects in Aspen are re-imagining the classic American lodge, by adding large windows and terraces.
It seems that rather than being a passing style fad, the trend towards a new type of alpine home with flow through spaces, large windows and a stronger connection to the outdoors may be indicative of broader changes to the ski market and the tastes and demands of a new generation of skiers.
A recent Alpine Spotlight Report from Savills suggests that skier demographics are shifting and that alpine resorts will need to realign their offerings to flourish in the future. “Some resorts will win by adapting and diversifying their markets, while others will suffer from shrinking skier numbers and ageing populations”, the report states.
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