Five years ago I met Mr. Dario Reicherl at the opening of the world’s first Fritz Hansen mono-brand store in Singapore. At that time, he had just done the unthinkable — extracting the Danish furniture brand from a distinguished multi-brand store, where it had retailed for decades, and giving it its own space. Naysayers were plenty, but Mr. Reicherl was steadfast. Today, the business has grown four times in Asia and by 30 percent in the Japan market, where Mr. Reicherl took over three years ago in his current role as CEO of Fritz Hansen Asia.
There are now 28 Fritz Hansen mono-brand stores worldwide, with 25 in Asia. The charismatic 45-year-old German-Italian strongly believes in this formula. “You cannot be in a multi-brand store, because you will get lost like in a museum. I don’t believe in that system, which also promotes very high prices,” he asserts, highlighting how concurrently he has managed to align prices across Asia as much as possible, so one can purchase an iconic Arne Jacobsen–designed Swan or Egg chair at prices similar to those in Denmark.
Authenticity and Intimacy
The mono-brand store concept is more synonymous with fashion, but Mr. Reicherl believes in its effectiveness across industries in promoting brand awareness and respect. In his 20s, while working for Lufthansa, he pioneered the German airline’s first mono-brand travel agency. Prior to joining Fritz Hansen in 2010, he introduced an Italian systems furniture maker into Singapore with a mono-brand store, which expanded to 10 outlets across Asia in three years.
Bu hikaye PORTFOLIO Magazine dergisinin November 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye PORTFOLIO Magazine dergisinin November 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
To Have And To Hold
Marquis QSquare has opened its major showroom at a new location in Marina Square.
Meet Brenda Kang Of Revival Vintage Jewels
Popular luxury labels reign supreme in Singapore, but when it comes to jewellery, attitudes are slowly changing, shares Brenda Kang of Revival Vintage Jewels. She reveals that jewellery lovers are unable to resist the charm of vintage and the allure of next generation jewellers.
A New Pony In Town
The Pagani Huayra R may well be a high-tech car disguised as a hypercar.
Modern And Luxurious Good Class Bungalow
Marquis HQO, together with veteran design consultant Patty Mak, come together to breathe life into this modern and luxurious good class bungalow
Bell & Ross's BR 05 - It's Hip To Be Square
The playful shapes of the BR 05 has allowed Bell & Ross to create designs they can proudly call their own
The Lexus ES In Focus
The numbers don’t lie: With a cumulative sales total of over 2.65 million units worldwide, the Lexus ES is a gamechanger in the Lexus range. What’s more, it enjoys the distinction of being the best-selling Lexus sedan in Singapore.
As Good As It Gets
As I’m writing this, Thanksgiving is just round the corner – in 10 days to be exact – and my Thanksgiving dinner plans are still up in the air. Do I take the risk and put in my dinner reservations and have a contingency takeaway dinner plan if Covid dining restrictions are still limited to two?
Festive Feasting For The Holidays
Presenting some of the season’s most sumptuous delights, which can be enjoyed at home or at these top tables and hotels
BENDING TIME
Nathan Yong’s collection of stone art titled ‘Farewell to Reason’ reflects the artist and designer’s search for irreverence, simplicity, and beauty
Restaurants And Chefs That Are Bringing All New Dining Experiences
A selection of familiar restaurants and chefs that are bringing all new dining experiences