Watches & Wonders this year was very different considering the state of the world. For the first time, there was no elaborate exhibition site, no watches on physical display, no conferences whatsoever, and most of all, no frolicking in what we imagine to be a very breezy Geneva in April.
It’s also the first time the exhibition adopted a digital format and the show has been suited up for brands to show off their new technical prowess through creative presentations. To discover how brands are adapting to the current consumer climate, we sat down with Julian Tornare, CEO of Zenith, to learn more about their new initiatives.
Let’s kick off with the Spectrum collection that you have laid out for us. You’ve described that high frequencies and color have a synonymous relationship, thus the array of variations. This color-focused concept has also led to various collaborations like Carl Cox and more recently, Felipe Pantone. What is the priority when pursuing such colorful partnerships?
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Bu hikaye PORTFOLIO Magazine dergisinin June 2021 sayısından alınmıştır.
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