The pandemic has been good to the salty snack category. Growth in the segment outpaced all other snack categories during the COVID-19 outbreak as consumers stocked up on their favorite comfort snacks during lockdown. In fact, retail sales data from IRI and the Frito-Lay Snack Index indicate that salty snacks have been the No. 1 growth food segment since March.
Consumers found comfort in indulgent snacks in the time of COVID. Demand for Frito-Lay legacy brands has spiked over the past several months, with Lay’s up 32% and Tostitos up 42%. Mega-brands in the indulgent snack segment will continue to generate excitement with new and limited-edition flavors and impactful seasonal displays that create dependable lifts in sales.
“Snacks provide a bit of accessible excitement during difficult times,” affirms Beth Bloom, associate director, U.S. food and drink reports at Chicago-based Mintel. According to Bloom, more than a quarter of salty snackers say that they’re “always on the lookout for new flavors.
Key Takeaways
Consumers — particularly Gen Z and Millennials — have an insatiable appetite for new products in the snack aisle.
Signs indicate that consumers will adopt better habits once the pandemic is over.
Since portability is a key driver for increased consumption, brands that offer packaging or are forging connections with on-the-go opportunities will be brands to watch.
Bu hikaye Progressive Grocer dergisinin Janaury 2021 sayısından alınmıştır.
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Bu hikaye Progressive Grocer dergisinin Janaury 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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Gurgaon's First and Most Successful Independent F&G Retailer
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Paras Spices is innovating with unique products to meet new trends in the spices category
CATEGORY WATCH FOOD STAPLES
Brands and retailers collaborate to promote the growth of non-alcoholic beverages
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Just Outside the Box
THE HUMBLE PARKING LOT HAS BECOME A DIFFERENT KIND OF RETAIL DESTINATION AND HUB OF COMMERCE.
Increased Focus on Health, Wellness, and Immunity-boosting Products
SALES OF PACKAGED FOODS HAVE SURGED SINCE THE ONSET OF THE PANDEMIC, AS HOME-BOUND CONSUMERS STOCKPILE FAMILIAR PRODUCTS THAT WON’T GO STALE QUICKLY. BREAKFAST CEREALS, INSTANT NOODLES, RICE AND COOKING FATS ARE AMONG THE PRODUCTS THAT HAVE SEEN THE STRONGEST GROWTH IN RECENT MONTHS.
Consumer focus on hygiene & nutrition boosts packaged paneer sales
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How Hormel Became a Snack Company
ACQUISITIONS, ADJACENCIES AND INNOVATION DEFINE THE GLOBAL BRANDED FOOD COMPANY’S GROWTH STRATEGY
The New Normal for Snacks
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The rise of superfoods and ways to mainstream them on retail shelves
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What is driving consumers to become more conscious of what they eat?
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