Tell us about your retail brand and its progress over the past three years.
Muscle & Strength India was launched in 2018 and it is one of the country’s leading retailers of fitness supplements & nutrition products with 15 stores running across the country currently. The company offers a comprehensive range of genuine high-quality fitness supplement and nutrition products across categories such as proteins, vitamins, minerals and herbal supplements, etc., manufactured by international fitness brands. In a short span of time, Muscle & Strength India has become one of the fastest-growing retail chains in India in the health supplement market. With a strong focus on product development, manufacturing and distribution, our mission is to make health and nutrition mainstream and bring best-in-class products to customers.
Muscle & Strength India offers a comprehensive range of genuine high-quality fitness supplement and nutritional products featuring the best brands at an economical price point to Indian fitness enthusiasts.
MUSCLE & STRENGTH INDIA: FACT FILE
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Retailer/ Brand Name: Muscle & Strength India
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Launch Year: April 2018
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Company Headquarters: New Delhi
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Key People: Praveen Chirania; Mohit Verma
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Operating Structure: Franchise-Owned and Franchise-Operated (FOFO)
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Number of Employees: 11
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Total Number of Operational Stores: 15
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Number of States Present in as on date: 8
Bu hikaye Progressive Grocer dergisinin July 2021 sayısından alınmıştır.
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Bu hikaye Progressive Grocer dergisinin July 2021 sayısından alınmıştır.
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Gurgaon's First and Most Successful Independent F&G Retailer
SINCE LAUNCHING ITS FIRST OUTLET IN THE YEAR 2000 IN DLF GURGAON AT A TIME WHEN MODERN TRADE FOOD AND GROCERY STORES WERE NOWHERE ON THE RETAIL HORIZONS OF THE MILLENNIUM CITY, NEEDS SUPERMARKET HAS GROWN TO ADD 26 LARGE, MEDIUM AND SMALL STORES TO ITS KITTY, CLOCKING AN ADMIRABLE RUN RATE ON VARIOUS PARAMETERS OF RETAILING EXCELLENCE ALONG THE WAY. PROGRESSIVE GROCER SPOKE TO NEEDS SUPERMARKET’S MD AJAY DHAR, AND CEO, ARUN KHATTAR, ABOUT HOW THE GROCERY CHAIN HAS BEEN ABLE TO HOLD ITS OWN AND CLOCK STEADY GROWTH IN A HYPER-COMPETITIVE MARKET DOTTED WITH BIG-BOX NATIONAL RETAILERS AND THE SECRET SAUCE BEHIND ITS SUCCESS RECIPE.
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