Wildermart: Bangalore-based online store offers solutions to make everyday consumption clean and green.
Progressive Grocer|June 2021
WILDERMART, WHICH BILLS ITSELF AS A CLEAN GROCERY STORE, WAS LAUNCHED IN BANGALORE RECENTLY BY MANEKA SANJAY GANDHI, MEMBER OF THE LOK SABHA, ANIMAL RIGHTS ACTIVIST AND ENVIRONMENTALIST - WHO ALSO BECAME THE FIRST BUYER ON THE PORTAL. “THE BEST WAY TO PRESERVE THE EARTH IS WITH YOUR POCKET. BUY LESS, BUT WHATEVER YOU BUY, MAKE IT ORGANIC, CHEMICAL FREE, PLASTIC FREE AND GOOD FOR THE EARTH,” SHE SAID AT THE LAUNCH. THE ONLINE GROCERY STORE IS BUILT ON A SUSTAINABLE MODEL UNDER WHICH IT OFFERS A CONSCIOUS SOLUTION TO MAKE EVERYDAY CONSUMPTION BE CLEAN, GREEN AND EARTH FRIENDLY. THE OFFERINGS INCLUDE OVER 1000+ PRODUCTS ACROSS 30+ CATEGORIES. PROGRESSIVE GROCER SPOKE TO WILDERMART’S SWAROOP MOHAN, MD AND SHWETA THAKUR, CEO, ABOUT HOW THEIR ONLINE RETAIL STORE BRINGS THE CONVENIENCE OF BETTER-QUALITY PRODUCTS THAT ARE GOOD FOR HEALTH AND THE ENVIRONMENT AND SEEKS TO PROVIDE A WHOLISTIC SOLUTION FOR ENCOURAGING A BETTER, CLEANER CONSUMPTION.
Sanjay Kumar
Wildermart: Bangalore-based online store offers solutions to make everyday consumption clean and green.

Tell us about how Wildermart was conceived and the idea behind its formation?

Swaroop Mohan: Wildermart has been in seeding for three years now since the time we started Wilderfest - Bangalore’s first vegan fest. We combined the idea of plant-based living with sustainable living by including organics and a lot more categories.

But the real work started last year when the pandemic hit. We realized that people definitely need to consume healthy and sustainable and we decided that it was the right time to make the idea work.

We started by doing proper industry research, understanding supply chains and the complications of online grocery business. We developed our own model, which was to build a sustainable business and provide complete convenience to shoppers by helping them to start consuming clean.

What is your brand’s marketing positioning and customer value proposition vis-a-vis the competition – online as well as offline?

Shweta Thakur: We operate only online. Our positioning is of a ‘clean grocery store’. The word clean embodies the type of products we sell – clean label, chemical-free, organic. It also represents the type of supply chain we have put in place – whether it is about eco-friendly paper packaging of products or their EV deliveries – and it is in keeping with the type of ethical business we want to build.

Wildermart’s offerings are very different from any of the current players in the market. We ensure that consumers don’t have to run from pillar to post finding the best quality clean products, which are good for the health & environment. We are constantly evaluating and curating conscious brands and creators who make genuine products for everyday consumption.

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