Flipkart Goes Green
Retailer|March - April 2023
Flipkart takes a proactive and holistic view in conducting its business responsibly, incorporating all aspects of sustainability. 'Flipkart Green' is its latest endeavor in this direction.
Vaishnavi Gupta
Flipkart Goes Green

An evident shift in shopping preferences has been observed among Indians, who are now more inclined towards sustainable and environment-friendly products. Consumers today are more aware of sustainability and are looking for ways to incorporate these practices into their daily life. As per a recent report by Bain & Company, the expenditure on planet-friendly products in urban India is expected to grow by over 50 percent over the next 3 years. Awareness about the benefits of sustainable products and their will to make an impact is also reflected in the American Express Trandex report, which stated that 92 percent of Indian adults surveyed were willing to pay a premium to switch to eco-friendly alternatives. In tandem with this development, Flipkart has taken a proactive and holistic view of conducting its business responsibly, incorporating all aspects of sustainability. It has introduced multiple initiatives over the years, such as the elimination of single-use plastic packaging from its own supply chain, commitment to achieve Net Zero carbon emissions by 2040, and drawing 100 percent of its electricity needs from renewable sources for Flipkart’s entire operations by 2030. ‘Flipkart Green’ is its latest endeavor in this direction.

WHAT IS FLIPKART GREEN?

‘Flipkart Green’ is an online store for globally certified environmentally and socially sustainable products, aiming to help conscious consumers find their needs. More often than not, many customers feel the lack of ready access and easy availability of sustainable products. Flipkart Green hopes to bridge that gap and also provide more information for enabling customers to make the choice.

Bu hikaye Retailer dergisinin March - April 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Retailer dergisinin March - April 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

RETAILER DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
The Rise Of Value Retail
Retailer

The Rise Of Value Retail

From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.

time-read
6 dak  |
August-September 2024
How Circular Economy is Transforming Fashion's Fabric
Retailer

How Circular Economy is Transforming Fashion's Fabric

As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.

time-read
3 dak  |
August-September 2024
INDIA'S DIGITAL DECADE
Retailer

INDIA'S DIGITAL DECADE

Around 62 percent of purchase decisions are now influenced by online discovery.

time-read
3 dak  |
August-September 2024
VALUE FASHION
Retailer

VALUE FASHION

With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.

time-read
2 dak  |
August-September 2024
EPICUREAN LEGEND ATUL KOCHHAR
Retailer

EPICUREAN LEGEND ATUL KOCHHAR

From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.

time-read
2 dak  |
August-September 2024
How Delivery-First Model is Taking Shape in India
Retailer

How Delivery-First Model is Taking Shape in India

The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.

time-read
3 dak  |
August-September 2024
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
Retailer

How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle

For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.

time-read
3 dak  |
August-September 2024
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
Retailer

NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET

As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.

time-read
3 dak  |
August-September 2024
The Friendly Neighborhood Malls Resurgence
Retailer

The Friendly Neighborhood Malls Resurgence

The success of neighborhood malls hinges on understanding and catering to the local demographic.

time-read
3 dak  |
August-September 2024
THE EVOLUTION OF OUTLET MALLS IN INDIA
Retailer

THE EVOLUTION OF OUTLET MALLS IN INDIA

Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.

time-read
6 dak  |
August-September 2024