What Brands Need To Know About Esports?
SME Magazine Singapore|August 2020
Gary is a Belarusian entrepreneur, author, speaker and internet personality. First known as a wine critic who grew his family’s wine business from US$3 million to US$60 million, Vaynerchuk is best known for his work in digital marketing and social media, leading New York-based companies VaynerMedia and VaynerX.
Gary Vaynerchuk
What Brands Need To Know About Esports?

As we navigate this new landscape of work and business post-corona, esports is one of the many industries that’s being heavily impacted.

In my opinion, this is going to be a watershed moment for esports.

Usage data on social platforms is exploding across the board – same for platforms like YouTube and Twitch. On top of that, a lot of parents are getting educated on esports during this time. As they’re sitting at home, some of them are paying attention to their 19-year-old’s favourite hobby, and some are even getting involved because they’re just getting tired. You can only watch so many movies online. You can only work so much. You can only watch the news so much.

As usage numbers grow, more and more brands are considering the option of getting involved in the world of esports and what that would take.

Here are a few things to keep in mind:

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