Why SMEs Should Be Using The Same Solutions They're Offering
SME Magazine Singapore|February 2020
SMEs in the tech industry don’t have it easy when it comes to quality assurance – their small size usually means a relatively small product portfolio, and singular product issues can have significant repercussions on brand reputation.
Hewitt Lee
Why SMEs Should Be Using The Same Solutions They're Offering

While there’s some room for a bounce-back if the brand is otherwise well known for the quality of its products, product issues are still something to avoid at all costs.

While competing in such an environment, organisations have, more often than not, neglected the strategy of using their own solutions for their infrastructure and business operations, ensuring that all employees are familiar with the nuances of the solutions their company offers, both positive and negative. SMEs would be more familiar with this approach, but in this article I’d like to offer some additional nuances for consideration by tapping onto Synology’s own experiences.

Based on our experiences over the years, here are five key takeaways that SMEs should look to incorporate to drive success in 2020:

01 PRODUCT EXPERIMENTATION WITHIN YOUR BUSINESS As I had alluded to in the title of this article, a key factor in our quality assurance success lies in our commitment to incorporating our own products and solutions across our business’s IT infrastructure, allowing the organisation to collect feedback from all of our workforce – from IT to HR.

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