Though it is legal in the country, it is still frowned upon by the community. The primary reasons for this dissent are the irresponsible actions by people who cannot hold their liquor. This increases the number of road accidents and other social crimes. Excessive alcohol tampers with the moral judgment of the person. It induces inhibitions and paves the way for various crimes. People often view or even experience negative instances associated with the intoxication of their peers and loved ones. This has led to the collective contention about the habit. However, it is not impossible to eliminate the product due to economic and social reasons.
The liquor industry is the second largest revenue generator in the country. The estimated consumption for this year is about 6.5 billion liters. The number of people who contribute to this sale are increasing on an annual basis. Nevertheless, the percentage of responsible drinking is limited in this group. The metropolitan region is gradually adapting to the concept of social drinking. This small population limits their consumption for special occasions. The liquor shops do not have any control mechanism to manage product sales. Even if they implement stringent social distancing protocols, it is highly challenging to manage the consumer in an inebriated state. This questions the essential notion of safe drinking habits. The ideal solution to the predicaments faced by intoxication would be to redefine certain aspects of the industry. The companies have the responsibility to instill the notion of responsible drinking practices. Though we cannot expect an overnight transformation, LiqHub is geared up to take the next step.
Bu hikaye SME World dergisinin July 2020 sayısından alınmıştır.
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Bu hikaye SME World dergisinin July 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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