7 EFFECTIVE SOCIAL MEDIA MARKETING TIPS FOR SMALL BUSINESS
Small Enterprise|September 2020
You know how tough multitasking can get if you are on a small marketing team - running all the outlets of your business, or the only person at your company. Social media marketing can seem like a relaxing source of tactic that can make things easier when they get too clumsy and uncomfortable. Hence, every solo person owning a business should invest his/her time in social media marketing.
Mamta Sharma
7 EFFECTIVE SOCIAL MEDIA MARKETING TIPS FOR SMALL BUSINESS

However social media isn’t that easy either.

A lot of time that people spend on their mobile phones is on social media apps. We also know that companies that social media networks are interested in working with are contacted by them to know if they want to do business with them or not. Hence social media isn’t just free it also lets you connect with leads and prospects you want to get in contact with.

Businesses and customers can interact directly on social media. Both parties can work on forming relationships by asking each other questions and reposting each other’s content. Below are the 7 tips to efficiently promote your business on social media because starting on it may be somewhat intimidating:

Define Your Marketing Goals

Make sure you have efficiently outlined your marketing goals before you choose social media as the promotion and development platform for your small business. Building the brand’s awareness, engaging their customers, and generating leads are some of the marketing objectives that small businesses strive for. However, your marketing goals can take a different road and try to provide online customer services, drive sales, or other assistance that your clients require. Hence, before you start to develop or share your content make sure to define your goals.

Make sure to have a clear understanding of the values and benefits of your brand so that you can visualize your end goals. This will bring unity and consistency to all your conversations and communications. You can lead your business to downfall if you are not clear in your head about the appeal of your services or your product.

Choose the Right Platforms

Bu hikaye Small Enterprise dergisinin September 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Small Enterprise dergisinin September 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

SMALL ENTERPRISE DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Small Enterprise

Job Creation: Startups Starting Up!

Do startups create jobs? This could unarguably be one of the most sought after questions in recent times. While it is out and clear that startups make way for employment opportunities, the discussion boils down to the importance of startups in creating jobs. The startup ecosystem indeed plays a major role in job creation and is touted as an economic panacea.

time-read
2 dak  |
November 2021
Small Enterprise

Importance Of Technology For SMEs

We, humans, by nature, tend to be lazy. We always try to make tools, machines, gadgets, etc., to save us time and energy and give us satisfactory results. Technology is the charisma that kept changing our way of living and our style of doing things drastically. Our way of conducting business is also not spared by the Tsunami of technology.

time-read
5 dak  |
November 2021
Small Enterprise

Importance Of Digital Economy

Economic activities that result from billions of interactions between individuals, businesses, data, devices, and processes constitute a digital economy and India is well on its path to becoming a digitally advanced economy. Driven by cheap data cost, faster connectivity, and affordable smartphones, India had over 1,160 million internet subscribers in February 2020, as per the Telecom Regulatory authority of India (TRAI), second only to China.

time-read
2 dak  |
November 2021
Small Enterprise

India's Economic Growth – Can The Startups Redefine?

Recent years showed a considerable rise in the startups of India. During globalization, MNCs or Multi-National Companies had a massive role in India’s economic growth. Now, it seems that startups are revolutionizing the Indian economy. These startups are amplifying the revenue generation and enriching the GDP.

time-read
5 dak  |
November 2021
Small Enterprise

ENTREPRENEURSHIP EDUCATION FOR BUDDING MINDS

In the present economic situation, having knowledge of an academic subject is no longer sufficient for a new graduate. Students are increasingly required to have skills and abilities which will increase their employability, such as: the retrieval and handling of information; communication and presentation; planning and problem solving; and social development and interaction.

time-read
4 dak  |
November 2021
Small Enterprise

CHALLENGES OF ENTREPRENEURSHIP DEVELOPMENT IN INDIA

The Economic survey in 2019-20 using World Bank’s data on entrepreneurship stated that India ranks third in the number of new firms created. However, India ranks significantly lower in terms of intensity when compared with countries like UK and US.

time-read
2 dak  |
November 2021
Small Enterprise

HOW INNOVATION PLAYS AN IMPORTANT ROLE IN THE PERFORMANCE OF SMEs? WHAT ARE SOME INNOVATION FACTORS TO FOLLOW?

Innovation in a business must respect the business strategy in terms of the SME's long-term missions, visions, and goals and is systematic implementation procedures and changes to improve the products and services your company offers. The innovation implementation ensures an appropriate response in terms of increased sales and enhanced customer satisfaction. The image strengthening of your firm will lead to better customer relations with your company and at the same time provide financial stability for the company.

time-read
4 dak  |
November 2021
Small Enterprise

ECONOMIC REFORMS THAT CAN CHANGE THE ENTREPRENEURIAL ECOSYSTEM

The year 2021 marked 30 years since economic liberalisation surfaced in India and writing on this occasion, the richest man of India; Mukesh Ambani said that bold economic reforms such as ending the license –quota raj, liberalisation of trade and industrial policies, freeing up capital markets and financial sector helped our GDP grow ten folds since 1991 and India transformed from an economy of scarcity in 1991 to an economy of sufficiency in 2021.

time-read
2 dak  |
November 2021
Small Enterprise

ROLE OF WOMEN ENTREPRENEURS IN INDIA – THEN AND NOW

As per the 2019-20 annual report of the MSME ministry, among 63.3 million MSMEs that India has, women–owned 20.4% of them up from 13.72 % in 2013-14. This data supports the fact that there has been growing acceptance of women in entrepreneurial roles but it hasn’t always been the case.

time-read
3 dak  |
November 2021
Small Enterprise

TECHNOLOGY AN ENABLER FOR SMALL BUSINESSES

Today times are such that firms operate in a dynamic environment and they must act dynamically too, at least firms should keep an eye on obsolete processes and technologies and replace them with updated versions to stay competitively ahead.

time-read
3 dak  |
November 2021