Penny Spencer, Managing Director Of Spencer Group, Is Forever Searching For The Next Exclusive Travel Experience For Her Clients.
The increasingly central role that social media is playing in people’s lives means that unique travel experiences, like breakfasting alongside giraffes in Kenya or trying out paddleboard yoga in Regent’s Canal in London, are a top priority among the itinerant population. “People are looking for something more than just the norm,” Spencer Group Managing Director Penny Spencer tells The CEO Magazine.
Penny started the Group 20 years ago, celebrating its anniversary in October 2018. Worthy of recognition in itself, the company’s staying power becomes even more remarkable considering that this 20-year journey from start-up to sustained success is an interesting one.
These days, the trend for experiential travel is dominating the retail travel industry. “Everyone wants to post the most amazing photo of their holiday that points to a unique experience. Whether that be a private tour of the Sistine Chapel or Windsor Castle, people are looking for more than just travel: they want ‘experiences’. We have to be much more creative in what we offer our clients for a holiday.”
Bu hikaye The CEO Magazine - ANZ dergisinin November 2018 sayısından alınmıştır.
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Bu hikaye The CEO Magazine - ANZ dergisinin November 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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