How To Write A Winning Award Entry
The CEO Magazine - ANZ|April 2021
Follow these six tips to creating a winning award entry, with tips from a judging panel.
Susan Armstrong
How To Write A Winning Award Entry

During my four years with The CEO Magazine, I was lucky enough to spend the best part of a month, each year, judging hundreds of applications for our annual Executive of the Year Awards.A humbling and heartening experience, particularly during these very challenging times, I was truly inspired by some remarkable applications from Australia’s best executives. I say ‘some’ because, full disclosure, they weren’t all exceptional.

In fact, there were those that were toe-curlingly terrible; from one-line explanations (Really? You couldn’t come up with a few more adjectives?) to answers that included LOTS of words but didn’t say anything. No, it would appear Ronan Keating wasn’t right when he said, “You say it best when you say nothing at all.”

Some were littered with spelling mistakes and grammatical errors, and others clearly hadn’t bothered to read the criteria. Oh, and a couple of execs who thought, because they acted like the CEO, they should be eligible for the CEO category, even if those three letters weren’t in their title. You know, it doesn’t really work that way.

By the same token, there were some extraordinary entries. Full of figures and statistics, passion and conviction, experience and knowledge, they made judging interesting, inspiring, and almost easy.

Fact-checked and spellchecked, and with just the right amount of detail and data, make applications stand head and shoulders above the rest

1 PUT IN THE EFFORT – IT REALLY SHOWS

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