Chief Sales Officer Roberto Martinez Believes Kaldewei’s Strengths Lie In Its Innovative And Stylish Specialised Bathroom Decor, Which He Says Will Help The Manufacturer Reach A Global Market.
The first time Chief Sales Officer Roberto Martinez considered joining Kaldewei, it was in the wake of a meeting with the bathroom manufacturer’s owner Franz Kaldewei. As the great-grandson of the original founder, and part of the fourth generation of family owners, Franz had a clear vision for the company, and that clarity of purpose sold Roberto into joining the company.
“When I met the owner, I saw his spirit, his vision,” Roberto recalls. “I also knew I could learn a lot about the trade and identify opportunities within the company. I immediately recognised the great potential the company had. The superior steel enamel and exclusive bathroom solutions, high-tech production and 30-year warranty, and the company’s know-how – this motivated me to join Kaldewei in 2013. Taking over the role of Chief Sales Officer in 2017 was going a step further.”
Roberto is driven by the goal to participate in formulating the company’s vision and infuse it with his own strategy. Kaldewei has an illustrious legacy, having recently turned 100 and, unlike many bathroom manufacturers, the German-based company considers itself a specialist, focusing on a niche range of unique, innovative products. This specificity is one of Kaldewei’s core strengths.
Bu hikaye The CEO Magazine Asia dergisinin January 2019 sayısından alınmıştır.
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Bu hikaye The CEO Magazine Asia dergisinin January 2019 sayısından alınmıştır.
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