I'm A Great Believer In Leading By Example
The CEO Magazine Asia|April 2018

Since the beginning of 2017, Alistair Fraser-Hawkins has effortlessly weaved a passion for education into his role as Marsh Indonesia’s CEO.

Adrian Flores
I'm A Great Believer In Leading By Example

With two children of his own, aged nine and 11, Alistair Fraser-Hawkins is fascinated about how best to educate young people. “I’m a great believer in leading by example,” he remarks. So much so that, in June 2017, six months into his role as Indonesia CEO and President Director of global risk management and insurance broker Marsh, British School Jakarta elected him Chair of the Board of Governors.

The school’s students are not just from expat British families but also from a cross section of nationalities including Indonesian, all wanting the best opportunities for their children. An entirely voluntary role, being Board Chair takes up what precious spare time he has; however, Alistair says he wouldn’t change it for the world.

“The school is focused on producing the highest level of education possible, turning out well-rounded kids and making them global citizens, by giving them experiences that will set them up well for the future in whatever they pursue,” Alistair says. 

“I’m fascinated by understanding the younger generation and it’s rewarding when we see the results.”

When Alistair moved to Indonesia, insurance penetration was around 2.75 per cent across both life and non-life insurance. In general insurance, the figure was even lower, at around one per cent. Across the board, Alistair saw a big opportunity to grow insurance penetration in a country with a population of more than 260 million. Historically, Marsh has focused on the corporate space where customers normally buy large insurance programs. Alistair noticed an opportunity for growth. in the SME segment.

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