LOCAL LEGEND

FOR THE PAST FIVE YEARS, MANAGING DIRECTOR DEEPAK GARG HAS IMPLEMENTED SANY HEAVY INDUSTRY INDIA’S GROWTH STRATEGIES. IT’S TAKEN AN APPROACH OF LOCALISATION AND CUSTOMISATION TO THE DOMESTIC MARKET, BUT SANY INDIA IS ONE OF THE BIGGEST MARKET COMPETITORS IN INDIA.

- OLIVER FEATHERSTON

As far as career highlights go, presiding over the fastest-growing company in the construction equipment industry is nothing to sniff at. That’s exactly what Deepak Garg has achieved as Managing Director of Sany Heavy Industry India. Over the course of five years of leadership, he’s led the subsidiary of China’s Sany Group to be an industry leader, through a coherent and focused strategy.

Having joined in 2014, Deepak was charged with the responsibility of evolving Sany’s presence in India into a large corporate structure. Though the company had been present in the country since 2002, it was due to rapidly evolve in the years that Deepak led it. In achieving this, his previous five years of managing supply chains across three of Tata Hitachi Construction Machinery’s factories would be indispensable. Sany India still represented a big step up, and an ambitious strategy was required. Fortunately, Deepak had settled on a clear path to building up the company’s domestic presence.

“The biggest change, I would say, was first of all enhancing Sany’s brand image,” says Deepak. “I think that was the biggest challenge we had, because although we were quite big globally, in South Asia we had a very small presence. At first, I think a mindset change was required around the brand. When I say brand, that means focusing on the customers first, and then the other stakeholders. That was very important, so we worked very aggressively on promoting Sany’s brand in India.