Lamborghini Urus - A Proper Italian Supercar
The CEO Magazine India|October/November 2019
For many people, a Lamborghini Urus will be their everyday car while their ‘proper’ Lamborghini resides in the garage for days when they want to experience real italianate insanity. Find out about your new SUV here.
Stephen Corby
Lamborghini Urus - A Proper Italian Supercar

The Lamborghini Urus is a previously unimaginable super SUV.Imagine if a famous racehorse somehow gave birth to an elephant. And then try to get your head around the concept that, after the initial shock, this breed of pacey pachyderms became hugely popular, and a lot of people were willing to part with a lot of dollars to get their hands on one.

Effectively, we already live in this supremely strange reality, believe it or not. Lamborghini, you see, is one of the thoroughbred horses of the car world, a proven sprinter, and a fine-looking piece of horseflesh at that.

And the Urus, its new super SUV, is the equivalent of a giant, load-carrying elephant. Sure, some people find elephants attractive, but compared to the kind of eye-searing sizzle machines Lamborghini has produced in the past – by which I mean all of them, from the cracking Countach to the awe-inspiring Aventador – the Urus is a hugely bloated and slightly disturbing monster.

Some unkind people like to point out that it still looks like a Lamborghini, from a certain angle, but that it also looks like it has a pride parade float underneath its traditional sporty lines.

The good news, however, is that the inside does still feel like a proper Italian supercar, albeit one writ very large indeed. It has the same beautiful roof lining, the same crazy-as ‘bombs-away’ cover over the start button, the aggressive and slick-feeling paddles behind the steering wheel for changing gears.

Bu hikaye The CEO Magazine India dergisinin October/November 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye The CEO Magazine India dergisinin October/November 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

THE CEO MAGAZINE INDIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
In The Best Of Corporate Health
The CEO Magazine India

In The Best Of Corporate Health

Under the leadership of chairman and managing director Dilip Surana, micro labs is showing no signs of slowing down in its quest to become one of the world’s leading generic pharmaceutical companies.

time-read
10+ dak  |
December/January 2021
“OUR FOCUS IS ON OUR CUSTOMERS.”
The CEO Magazine India

“OUR FOCUS IS ON OUR CUSTOMERS.”

BONFIGLIOLI TRANSMISSIONS COUNTRY MANAGER KENNADY V KAIPPALLY TALKS INNOVATION, CUSTOMER SATISFACTION AND THE POWER OF A STRONG BUSINESS CULTURE.

time-read
9 dak  |
December/January 2021
WE ALL TREAT EACH OTHER WITH RESPECT.“
The CEO Magazine India

WE ALL TREAT EACH OTHER WITH RESPECT.“

WHEN COVID-19 STRUCK SOUTH ASIA, BD INDIA MANAGING DIRECTOR PAVAN MOCHERLA FOUND WAYS TO KEEP HIS ASSOCIATES SAFE WHILE CONTINUING TO PRODUCE THE TOOLS HEALTHCARE WORKERS NEED TO COMBAT THE VIRUS.

time-read
4 dak  |
December/January 2021
WE ARE ENJOYING A CONSTANT DEMAND FOR OUR PRODUCTS.
The CEO Magazine India

WE ARE ENJOYING A CONSTANT DEMAND FOR OUR PRODUCTS.

POTATO WAFERS AND OTHER SNACK FOODS HAVE PROVEN TO BE THE GOLDEN TICKET FOR CO-FOUNDER AND MANAGING DIRECTOR OF BALAJI WAFERS, CHANDUBHAI VIRANI.

time-read
5 dak  |
December/January 2021
Walking on water
The CEO Magazine India

Walking on water

RELIABLE ACCESS TO ELECTRICITY CAN UNLOCK OPPORTUNITIES FOR INDIA’S RURAL COMMUNITIES. AS CHAIRMAN AND MANAGING DIRECTOR OF NATIONAL HYDROELECTRIC POWER CORPORATION, ABHAY KUMAR SINGH IS DETERMINED TO DO AS MUCH AS HE CAN FOR THIS CAUSE IN THE NEXT TWO YEARS.

time-read
5 dak  |
December/January 2021
The CEO Magazine India

LEAN MACHINE

AS CEO, THOMSON JOSEPH HAS EQUIPPED TRÜTZSCHLER INDIA WITH THE TOOLS TO DO MORE WITH LESS. WHAT A TIMELY JOURNEY IT HAS PROVEN TO BE.

time-read
4 dak  |
December/January 2021
THE CUSTOMER IS KING.
The CEO Magazine India

THE CUSTOMER IS KING.

AS EXECUTIVE DIRECTOR OF THE DISTILLERIES COMPANY OF SRI LANKA, ROYLE JANSZ UNDERSTANDS THAT THE RECIPE FOR SUCCESS IS A BLEND OF CONSISTENT QUALITY AND TREATING CUSTOMERS LIKE ROYALTY.

time-read
4 dak  |
December/January 2021
The CEO Magazine India

The WARTIME CEO

LEADERS MUST ADOPT THE MENTALITY OF BEING AT WAR IF THEY WANT TO SURVIVE THE NEXT 24 MONTHS, SAYS EXPERT LYNDALL SPOONER.

time-read
4 dak  |
December/January 2021
Challenges excite me.
The CEO Magazine India

Challenges excite me.

WITH A FOCUS ON DIFFERENTIATION AND VALUE CREATION FOR ITS CUSTOMERS, ASHWANI SHARMA, PRESIDENT AND CEO OF ASEPTO, UFLEX GROUP’S ASEPTIC LIQUID PACKAGING ARM, SHARES HOW THE BRAND HAS TRANSFORMED THE ASEPTIC LIQUID PACKAGING INDUSTRY.

time-read
3 dak  |
December/January 2021
A MATERIAL WORLD
The CEO Magazine India

A MATERIAL WORLD

WITH 40 YEARS’ EXPERIENCE AT MATERIALS MANUFACTURER TORAY INDUSTRIES UNDER HIS BELT, CHIEF REPRESENTATIVE FOR INDIA SHIGEKAZU SUENAGA HAS LEARNED THAT FEW THINGS ARE MORE IMPORTANT TO A BUSINESS THAN INNOVATION, COMMUNICATION AND CONSISTENCY.

time-read
3 dak  |
December/January 2021