Our Purpose Is To Make The World Healthier And Happier

”Founded on a rich legacy and constant learnings, Herbalife India’s Ajay Khanna says the company is helping people take control of their wellbeing.

- Oliver Featherston

From the beginning, Ajay Khanna was inspired by Herbalife’s focus on helping others achieve good health. Despite being the Vice-President and General Manager of Herbalife India for nearly 10 years, he hasn’t lost sight of that original motivation. “I saw a different kind of an opportunity,” says Ajay. “Partially, it was because of the focus on wellness, changing people’s lives and being healthier. It’s a good cause and, to a degree, it was also a bit about changing my own lifestyle. Overall, it was a combination of both things that helped me to decide to move to Herbalife.” 

Herbalife is a nutrition company, selling health and wellbeing supplements, weight management and personal care products in more than 90 countries. Supported by nearly 8,000-strong core staff, the company distributes its products through more than three million independent associates, who sell Herbalife’s products and earn a commission for themselves.

“It’s a distributor-run organisation and a distributor-focused organisation,” Ajay says. “We’re continuing this distributor-focus but there are opportunities for us, especially in India, when we look at people who want to use our products but do not necessarily need the business opportunities. Why deprive them of good nutrition? That’s why we launched the ‘preferred customer program’ in 2017, allowing customers to directly access our products through our distributors.

Herbalife India has also made other innovations for its Indian market, adapting itself to domestic tastes and preferences. This is what Ajay calls the “Indian palate”. Unique to Herbalife India are energy drink flavours such as lemon, peach, ginger, cinnamon and cardamom. Mango, too, is immensely popular, and therefore was a flavour deemed necessary for Herbalife India.