To maximise your chances of converting a buyer lead to a loyal customer.
You have managed to lay your hands on the contact details of a few foreign buyers who buy your product from India and are about to shoot your first mail to them. Stop. Do not rush! This is the proverbial golden goose that is about to lay a golden egg. Don’t blow up your chances! A carelessly drafted first mail will almost certainly end up in the trash bin of the buyer. Carefully go through the checklist that The Dollar Business compiled, to ensure that your first mail impresses the prospective client enough to become a repeat customer.
01 You should always use correct English in your email.
Using correct English reflects professionalism, command over language and hence, authority. It adds to your credibility and stature.
02 You should be precise in all your communication.
Be crisp. Be concise. People don’t have time. The only way you can capture their attention is by being short & sweet and absolutely & always to the point!
03 You should mention that you will supply free samples in the first five lines of your email.
True, there is no free lunch; but who doesn’t like to get something for free? The very promise of free samples brews confidence in your readers about you and your product.
So, capture their imagination with the promise of free samples at the very start. And upon delivery of the same, your chances of sealing a deal are always high.
04 You should prepare a ppt/ pdf of your company and its strengths and share it with the client.
Showcase your products. In a fast-paced world your audience’s time is limited and your presence is non-existent unless you choose to bring it into their focus. So, show-off, prepare a crisp ppt/ pdf about your company and share it with your clients. Let the positive highlights dwell in their mind-spaces long after they have seen it!
Bu hikaye The Dollar Business dergisinin June 2017 sayısından alınmıştır.
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Bu hikaye The Dollar Business dergisinin June 2017 sayısından alınmıştır.
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'We Are One Of India's Biggest Trade Partners'
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'India Is A Priority Market For Amul'
When one talks about dairy products in India, the first name that perhaps comes to mind is Amul. R. S. Sodhi, Managing Director of Gujarat Co-Operative Milk Marketing Federation (GCMMF which owns the brand) Ltd., spoke with The Dollar Business about the USP of the cooperative, the continued relevance of its business model and Amul’s expansion across overseas markets.
New-gen Newsmakers
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We Will Be Exporting to 30 Markets From India by End of 2016
Daimler AG has been active in the commercial vehicle business in India since the 1950s. However, it only started manufacturing in the country in 2012 through its subsidiary Daimler India Commercial Vehicles (DICV). And since then there has been no looking back. The Dollar Business caught up with Erich Nesselhauf, MD & CEO, DICV, to know the secret to DICV's success.
Rcep Can Boost Business Across a Large Region
New Zealand and India have a lot in common – from their love for cricket to their Commonwealth heritage and much more. Despite this the bilateral trade between the two countries is yet to live up to its potential. In an exclusive interaction with The Dollar Business, Grahame Morton, High Commissioner of New Zealand to India, talks about various ways to improve social, political and trade ties between the two nations.
MEIS: When Change Is the Only Constant
The Merchandise Export from India Scheme (MEIS), which was introduced in FTP 2015-2020, has undergone several changes. Recently again, while 2,901 tarifflines were added to the MEIS schedule, reward rates across 575 tarifflines were altered. While just the word ‘added’ may sound good to some exporters, for the most, frequent changes and ambiguities in notifications are confusing many.
FTP Mid - Term Review : Will Exporters Woes Continue?
India's exporters got little from this year's Union Budget. The recently implemented Goods and Services Tax (GST) further left them confused. They now can't wait to learn what 'happy surprises' the mid-term review of the Foreign Trade Policy has in store for them. And not to say, their expectations from the mid-term review have changed in the past weeks. [It's just getting bigger!] The Dollar Business reaches out to India's EXIM community to learn what it desires from the FTP revision and how GST has impacted its wishlist.
Exporters Find It Tough To Honour High Volume Commitments
Agricultural and Processed Food Products Export Development Authority (APEDA), established in 1985, has been instrumental in identifying new markets and providing better support systems to exporters of agricultural and processed food products. In a tête-à-tête with The Dollar Business, Devendra Kumar Singh, Chairman of APEDA, throws light on the various initiatives that APEDA is taking up to give exports a boost.
Can India's Outsourcing Industry Survive The Trump Attack?
Uncertainty has descended upon the $150-billion Indian outsourcing industry in anticipation of the protectionist regime under President Trump. Protectionism has been a popular election rhetoric across nations, and more so in recent times. And the voting masses seem to like it. Will Trump’s campaign cry for protectionism cross the boundaries of poetic drama and come alive as laws? There is no doubt that US being the largest consumer nation in the world, governments across the globe will keep a close watch on Trump’s policies. India will be no exception. The hot-button topic for India – ‘outsourcing’, has surfaced again and the impact of Trump’s announcements, be it restrictions on H-1B visas or penal taxes on US companies for outsourcing jobs, is being felt already in India. And this, coming during times when India's outsourcing industry has been experiencing a rough patch isn't an encouraging development. How hard will an avalanche of protectionist measures from the Trump regime hit India's outsourcing industry?
Our Sourcing From India Will Double In The Next Few Years
It's a known fact that the Indian government is working hard to increase defence and aerospace procurement from indigenous sources – from the current 40% to 70%, in the next 10 years. The Dollar Business recently caught up with Pratyush Kumar, President, Boeing India, to understand how manufacturers in India can leverage growth opportunities and what makes India a preferred sourcing destination for the American aircraft-maker.
