Call it dark stores, dark kitchen, dotcom centres or fulfillment centres, for a layman, a dark store is generally a large warehouse that can either be used to facilitate a “click-and-collect” service, whereby a customer collects an item they have ordered online, or as an order fulfillment platform for online sales. Looking at the potential in this industry, India’s premier biggest dark store food manufacturer, Nawabi Rasoi adopted the dark store concept as they believe that reasonable & quality food delivery is going to be the next area for disruption in the restaurant business.
We’re getting spoilt for choice, when it comes to ordering food in India. There’s always the classic option of making a phone call, or, using app to place an order yourself. The advantage is that you don’t have to worry about someone misunderstanding your order and sending the wrong dishes, or worse, making the delivery at someone else’s house. Witnessing an upmarket trend and being experts in offering quality food as food manufacturers, “Dark Kitchen” restaurant, Nawabi Rasoi in Pune was launched around three years ago. Nawabi Rasoi is a 100 per cent technology-based food delivery restaurant involving aggregators to sell their product and developing their own technology too. It delivers authentic, delicious, and incredibly reasonable food at your door steps.
Explaining the reason of starting the restaurant, Md.Anzar Alam, Founder , Nawabi Rasoi, says: “Our brand is visible online to the customers. The dark kitchen concept is nothing but a kitchen that is invisible to the customers. This helps in reducing the pricing on infrastructure and hospitality services, which in return can be used for serving good quality food at affordable prices.”
THE FORMAT
Nawabi Rasoi is a food processing restaurant following a model of dark kitchen. Besides this, the brand also offers Nawabi Rasoi BBQ Party and Nawabi Rasoi catering services for corporates . Under this brand, a live kitchen can be set up at the respective event venue. Whether it is a business event, or a wedding, they have a dedicated set team for organizing big, large scale events with an option of customized menu.
THE PROFITABLE RECIPE
Bu hikaye The Franchising World dergisinin March 2017 sayısından alınmıştır.
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Bu hikaye The Franchising World dergisinin March 2017 sayısından alınmıştır.
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