While 2020 has been a gloomy year for the whole world, the jewelry sector has kept the lantern of hope burning with its constant endeavors to uplift the economy. Many changes came in as technology helped evolve the way business is conducted across streams. Among many, the Natural Diamond Council took a leap towards the future and shaped themselves in a way like never before. Here are the highlights for NDC in 2020.
A REBRANDING SPREE
While many were thinking about their brand value in the aftermath of the lockdown, the Natural Diamond Council decided to rebrand their identity from the Diamond Producers Association (DPA) in June. This was majorly done to promote the desirability of natural diamonds and support the integrity of the natural diamond jewelry industry --- a much-needed step to ensure visibility among customers at a time when stores were off-limits. The NDC also repositioned its consumer identity --- formerly known as ‘Real is Rare, Real is a Diamond’ under the brand name ‘Only Natural Diamonds’ (OND). Short and catchy, the phrase helped grab eyeballs for a brilliant year later.
The NDC aims at a consumer-centric approach and focuses only on representing natural diamonds – the product and the industry. The new name makes the mission clearer to any layman. It conveys integrity, high and stringent standards, and the cooperation and accountability of all organizations that contribute to it. ‘Only Natural Diamonds’ is an inspiring and insightful authority in the world of natural diamonds.
Bu hikaye The Retail Jeweller dergisinin November - December 2020 sayısından alınmıştır.
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Bu hikaye The Retail Jeweller dergisinin November - December 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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