‘Leaders' Of A Different Kind
The Smart Manager|September - October 2018

At an organizational level, in a sense, millennials are change-makers. While not taking the expected course, they demand a relook at many aspects, hitherto considered beyond the scope of change. For instance, they bring home the fact that impactful leadership, in no context, can operate within a command and control paradigm; it has to be democratic, and involve guiding, coaching, supporting, and facilitating.

Morgen Witzel
‘Leaders' Of A Different Kind

Q: How do you lead millennials?

A: You don’t.

A colleague of mine at the University of Exeter Business School once observed of our students: “These people want to work. But they don’t necessarily want jobs.” He had summed up the millennial outlook on life in a nutshell. Millennials want to work, not for the sake of it, but so they can do something that gives their lives both meaning and pleasure. They are an equal compound of selfishness and selflessness. They see the wrongs in the world and want to put them right, and they see opportunities for themselves in doing so. Nor, unlike some older generations, do they see any contradiction between doing good and doing well.

We talk a lot about how to motivate people at work, but with millennials the problem is different. They are already motivated. The problem is that what they want to do is not always what we want them to do. Eddie Jones, coach of the England rugby union football club, put it very clearly in an interview with the BBC. “Rugby players are very good at doing what they want to do,” he said. “My job is to get them do what they don’t want to do.”

That is one way of looking at the problem; taking a group of individuals with disparate notions about what is important to them and what they want to achieve, and welding them into a team with a single purpose. But as any coach of team sports will tell you, this is not always easy, especially when working at a high level. If we try to tell millennials what to do, they will push back. And as leaders, if we cannot impose sufficient authority on them to get them to do what we want them to do, then we have lost. Instead of a closely knit team pursuing a single goal, we will have individuals pursuing their own goals—quite possibly at odds with the goals of the company.

supporters and facilitators

Bu hikaye The Smart Manager dergisinin September - October 2018 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye The Smart Manager dergisinin September - October 2018 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

THE SMART MANAGER DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Building A Quality Culture
The Smart Manager

Building A Quality Culture

A strong company culture defined by its values, beliefs, and behaviors, has a profound impact on its products and services. More so in today’s VUCA world, where to stay relevant and maintain a competitive edge, it is critical for organizations to build a culture that focuses on quality. Suresh Lulla, author of Quality Fables, elucidates through significant examples how creating a culture of quality is imperative to driving success and productivity.

time-read
5 dak  |
July-August 2016
Customers For Life
The Smart Manager

Customers For Life

The history of General Motors in India can be traced back to the 1920s, when it became the first automotive company to set up an assembly plant in the country. The relationship since then has not been as fruitful as GM would have hoped. GM’s flagship brand, Chevrolet, was introduced in India to build upon the success of the popular Opel marque. However, success has been fleeting at best—an issue that GM India is determined to rectify. It aims to do so by adopting a two-pronged approach: using customer feedback to influence product development, and delivering a superior sales-to-service experience.

time-read
4 dak  |
July-August 2016
The Digital Shift
The Smart Manager

The Digital Shift

… technology will radically disrupt HR in the near future. Indeed, it is already changing the way HR works and the role it plays and opening the door to a new type of “digital HR” function.1 The rise of digital and social media is changing the dynamics of HR and creating new ways of hiring, engaging, and retaining employees.

time-read
4 dak  |
July-August 2017
The Story Of Telling
The Smart Manager

The Story Of Telling

“The best brands are built on great stories,”* this remark by Ian Rowden best captures the strategy of diligent brand building. Much more than attractive logos or the products themselves, what builds a brand is how successfully a story is woven around it. Brand marketers have to be good storytellers indeed.

time-read
8 dak  |
July-August 2017
Complexity Is Simpler Than You Think
The Smart Manager

Complexity Is Simpler Than You Think

Kay Kendall and Glenn Bodinson, authors of Leading the Malcolm  Baldrige Way, shatter myths about excellence models such as Baldrige and EFQM.

time-read
6 dak  |
March/April 2017
Proponents of Isolation Never Become Victors
The Smart Manager

Proponents of Isolation Never Become Victors

Multilateralism in the political and economic space has always led to frameworks that favor the mighty. WTO was no exception. With agriculture kept out of its purview, it could never become a truly fair and free trading system. China was the only large emerging economy that exploited relative openness in low-cost manufactured goods to take full advantage of the system. Other emerging economies could at best garner minor gains.

time-read
1 min  |
March/April 2017
A History Lesson (From Year One) for Trump and the Brexit Crowd: Isolationism Has Never Worked!
The Smart Manager

A History Lesson (From Year One) for Trump and the Brexit Crowd: Isolationism Has Never Worked!

Professor Stephane Garelli on growing isolationism.

time-read
3 dak  |
March/April 2017
A Win-Win Game
The Smart Manager

A Win-Win Game

Business is not a sport where some stakeholder has to lose or fare badly for others to do well. Building an atmosphere of trust and transparency between all stakeholders will help companies retain them even during adverse times.

time-read
7 dak  |
March/April 2017
A Sustainable Model
The Smart Manager

A Sustainable Model

With a total market value of $4.3 trillion and an employment base of at least 1.3 million direct employees and millions of others indirectly employed, platforms have become an important economic force.*Companies today are constantly looking for ways to build platforms—Infosys Ltd announced its plans of monetizing its platforms to make them a $2 billion business by March 2021. But are all platform businesses successful?

time-read
9 dak  |
March/April 2017
Custom Made
The Smart Manager

Custom Made

…three in four consumers said they receive too many emails from brands, and one-fifth said they could not handle the current volume…69 per cent have ‘unfollowed’ brands on social media, closed their accounts or cancelled subscriptions.*In these times, when the market is flooded with products and services, the most efficent way to engage customers is to offer them customized content. To achieve this, brands need to focus on observing the nuances of individual preferences.

time-read
5 dak  |
March/April 2017