A huge dilapidated industrial shed is reclaimed as a fine retail set-up for bike aficionados. What stitches these two extreme stories is the iconic blue-blood motorcycle brand Harley Davidson. Designed by Romesh Sapra, the result is not only a store but a space that spells and breathes the love for biking.
Delhi’s Mayapuri Industrial area has worn the look of a plaid place that houses age-old factories, until the 17,000 sq ft Harley Davidson store arrived here. Though it celebrates the big boys’ love for biking in a rugged way, it can easily be passed on as a “place of aspiration”. The brain behind the design of the store, architect Romesh Sapra explained, “It was love at first sight when we saw the warehouse, lying redundant for the past two decades for a probable Harley Davidson store. We could see an iconic facility for an iconic brand.”
Bu hikaye Visual Merchandising and Retail Design dergisinin March 2017 sayısından alınmıştır.
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Bu hikaye Visual Merchandising and Retail Design dergisinin March 2017 sayısından alınmıştır.
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