‘Physical stores will become hubs for knowledge sharing & brand credibility'
Visual Merchandising and Retail Design|October 2020
Furniture and home décor mall Creaticity recently launched its first e-commerce portal www.creaticityonline.com - in the home & decor Segment. Seamlessly combining both physical and digital aspects of shopping, this marks the mall’s inclusive foray into omnichannel retailing. In a special with interaction with VM&RD, Mahesh M,CEO - Creaticity, shares how phygital journey can help grow businesses, and offers some key advice to retailers adopting omnichannel solutions.
Mohit Manghani
‘Physical stores will become hubs for knowledge sharing & brand credibility'

Could you explain the background to Creaticity’s recently launched e-commerce platform? What were the key market drivers?

We live in a time when we are all mostly indoors and it’s not surprising that home makers want to give their spaces that much-needed boost of warmth and comfort. Well, there’s good news for those who prefer to shop from the comfort and safety of their homes. It’s the ‘phygital’ shopping experience that Creaticity is making possible, for the first time in Indian home & living category and in the bustling city of Pune to begin with. The key drivers are the rapidly changing customer behavior, including: (1) Rise in online shopping even for discretionary goods such as furniture (2) A Need for safe and contactless shopping and (3) The expectations of a seamless experience across channels.

How does this platform work? And how does it help brands to define personalized experiences at scale?

Bu hikaye Visual Merchandising and Retail Design dergisinin October 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Visual Merchandising and Retail Design dergisinin October 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

VISUAL MERCHANDISING AND RETAIL DESIGN DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
The Curated Art Of Window Shopping-Delhi
Visual Merchandising and Retail Design

The Curated Art Of Window Shopping-Delhi

The new AIS Window experience center in Delhi designed by Four Dimensions Retail Design redefines the whole experience of buying window solutions in an immersive spatial narrative that blends storytelling and cutting edge technology.

time-read
4 dak  |
March 2021
Retail @ Small Town India: Way To Go?
Visual Merchandising and Retail Design

Retail @ Small Town India: Way To Go?

Even as markets get re-adjusted to a post-Covid reality and retail brands realign their business strategies to shifting market dynamics, India’s tier2-3-4…markets might just be what the retail economy needs to get back on growth track.

time-read
3 dak  |
March 2021
Where the police go to shop - RAJKOT
Visual Merchandising and Retail Design

Where the police go to shop - RAJKOT

Designed by IKS ARCHITECTS, the Dhiraj Police Store in Rajkot, Gujarat, has been conceptualised to craft a unique retail experience. Located in an urban dense fabric on the ground floor of a commercial building near the old city, the government licensed store is designed to serve the police force and associated dignitaries.

time-read
3 dak  |
March 2021
For the love of Laminates… SURAT
Visual Merchandising and Retail Design

For the love of Laminates… SURAT

The EightxFour Experience Centre by Shivshakti Laminates is an experience centre of a leading laminate and veneer retailer of Surat, created in an erstwhile textile manufacturing unit. Designed by Utopia Designs, the centre’s design focuses on effective display strategies, both tried-and-tested and new, within an industrial vocabulary.

time-read
3 dak  |
March 2021
Tyre retailing takes experiential route with Bridgestone Select +
Visual Merchandising and Retail Design

Tyre retailing takes experiential route with Bridgestone Select +

Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .

time-read
2 dak  |
March 2021
When design enables purchases in a hypermart - DELHI
Visual Merchandising and Retail Design

When design enables purchases in a hypermart - DELHI

Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.

time-read
3 dak  |
March 2021
High on hospitality - RAIPUR
Visual Merchandising and Retail Design

High on hospitality - RAIPUR

Spread over an area of 50,000 sq. ft., and designed by Raipur based Azure Interiors, Clarks Inn Suites,the 52 key suites hotel is all about elevating the experience quotient of the space.

time-read
2 dak  |
March 2021
The Design Divas…
Visual Merchandising and Retail Design

The Design Divas…

It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on…

time-read
5 dak  |
March 2021
Reformed, restyled & restored - MUMBAI
Visual Merchandising and Retail Design

Reformed, restyled & restored - MUMBAI

Mumbai based Miyabi store designed by NACL ( Natasha Aggarwal Creative Living) is a stress-free fashion space that enables customers to browse and shop in a relaxing retail ambience.

time-read
3 dak  |
March 2021
A rich narrative with diverse materiality - AURANGABAD
Visual Merchandising and Retail Design

A rich narrative with diverse materiality - AURANGABAD

Pehnawa is a three-storey fashionwear outlet in Aurangabad, designed by Portico Design Concepts. Spread across 5,400sq.ft., the space’s striking design adds its own muscle to the showroom experience.

time-read
3 dak  |
March 2021