What were some of your biggest retail/shopper-based takeaways from 2020?
2020 can best be described as the year of challenges & learnings. The main trend suggests that e-commerce has become a predominant part of the buying platform. Having said that, we at Madame have experienced a rise in offline sales post the lockdown relaxation. Our official website, Glamly, has also experienced a growth in orders from different parts of the country. Hygiene and safety have become the fundamentals of offline retail experience and we take the well-being of our customers very seriously. Our Loyalty Program has also experienced more enrollments in the last few months, so it’s a sign that consumers are willing to commit to a brand that they connect with.
Looking at the fashion category in general, what retail trends you think will shape 2021?
Bu hikaye Visual Merchandising and Retail Design dergisinin February 2021 sayısından alınmıştır.
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Bu hikaye Visual Merchandising and Retail Design dergisinin February 2021 sayısından alınmıştır.
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