Despite the growth of pure play online giants, brick-and-mortar retailers still control over 95% of the market globally. However, the retail streetscape has seen some disruptive ways of blending the omnichannel expectations of customer at the storefront using new innovative technological development in window displays to deliver undated and memorable storefront experiences.
With the popularization of video content across all channel, the triggers for ‘attracting’ and creating ‘interest’ for shoppers at physical store windows have moved from impactful installations to dynamic video content in Digital Window Displays of today. Thanks to the compulsive habits of the usage of smartphones by new-age consumers, interactivity will soon become a necessity at physical store touch points. Trends have shown that the ‘Art and Science’ of display has now been transformed to the ‘Art and Tech’ of display.
Looking at the developments in technology and its application in this front by many leading brands globally, Digital Window Displays can be classified into 4 window display techniques- Digital Prop, Digital Wall, Digital Interactive and Digital Hybrid windows. Below are some examples of innovative applications that illustrate the new ‘Art and Tech’ of Window Display.
Bu hikaye Visual Merchandising and Retail Design dergisinin February 2017 sayısından alınmıştır.
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Bu hikaye Visual Merchandising and Retail Design dergisinin February 2017 sayısından alınmıştır.
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The Curated Art Of Window Shopping-Delhi
The new AIS Window experience center in Delhi designed by Four Dimensions Retail Design redefines the whole experience of buying window solutions in an immersive spatial narrative that blends storytelling and cutting edge technology.
Retail @ Small Town India: Way To Go?
Even as markets get re-adjusted to a post-Covid reality and retail brands realign their business strategies to shifting market dynamics, India’s tier2-3-4…markets might just be what the retail economy needs to get back on growth track.
Where the police go to shop - RAJKOT
Designed by IKS ARCHITECTS, the Dhiraj Police Store in Rajkot, Gujarat, has been conceptualised to craft a unique retail experience. Located in an urban dense fabric on the ground floor of a commercial building near the old city, the government licensed store is designed to serve the police force and associated dignitaries.
For the love of Laminates… SURAT
The EightxFour Experience Centre by Shivshakti Laminates is an experience centre of a leading laminate and veneer retailer of Surat, created in an erstwhile textile manufacturing unit. Designed by Utopia Designs, the centre’s design focuses on effective display strategies, both tried-and-tested and new, within an industrial vocabulary.
Tyre retailing takes experiential route with Bridgestone Select +
Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .
When design enables purchases in a hypermart - DELHI
Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.
High on hospitality - RAIPUR
Spread over an area of 50,000 sq. ft., and designed by Raipur based Azure Interiors, Clarks Inn Suites,the 52 key suites hotel is all about elevating the experience quotient of the space.
The Design Divas…
It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on…
Reformed, restyled & restored - MUMBAI
Mumbai based Miyabi store designed by NACL ( Natasha Aggarwal Creative Living) is a stress-free fashion space that enables customers to browse and shop in a relaxing retail ambience.
A rich narrative with diverse materiality - AURANGABAD
Pehnawa is a three-storey fashionwear outlet in Aurangabad, designed by Portico Design Concepts. Spread across 5,400sq.ft., the space’s striking design adds its own muscle to the showroom experience.
