Celebrating the heritage of Indian handloom sarees, Taneira believes in empowering the handloom weaving industry and encouraging Indian women to embrace the ‘saree’ as a progressive garment.
Shyamala Ramanan Business Head, Taneira
Taneira, the youngest brand from Titan Group, is a brand that promotes India’s great range of handloom sarees, and with the sole objective of reviving the joy of wearing a ‘sari’ in the country today. Taking its first step in January 2017, the brand name comes from - Tan of Tanishq & Titan and Ira - from Goddess Saraswati. With two stores in Bangalore today, Taneira has transformed the way we shop for sarees.
VM&RD caught up Shyamala Ramanan, Business Head for Taneira, on the brand’s philosophy, its store experience and how it plans to stand out in the highly competitive category.
Tell us about the birth of Taneira?
This is a country rich in its heritage and textiles. Through our extensive research interviewing 4000 odd women, we found out that Indian women of any generation preferred to wear a saree for any celebratory moment in life. It starts with a girls’ graduation, engagement, wedding or housewarming. So, Taneira is for anyone who wants to revel her femininity through the saree. With Taneira, we bring an extensive variety of handloom sarees under a roof and present the true heritage of this country.
How does Taneira portray the saree differently?
Bu hikaye Visual Merchandising and Retail Design dergisinin October 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Visual Merchandising and Retail Design dergisinin October 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The Curated Art Of Window Shopping-Delhi
The new AIS Window experience center in Delhi designed by Four Dimensions Retail Design redefines the whole experience of buying window solutions in an immersive spatial narrative that blends storytelling and cutting edge technology.
Retail @ Small Town India: Way To Go?
Even as markets get re-adjusted to a post-Covid reality and retail brands realign their business strategies to shifting market dynamics, India’s tier2-3-4…markets might just be what the retail economy needs to get back on growth track.
Where the police go to shop - RAJKOT
Designed by IKS ARCHITECTS, the Dhiraj Police Store in Rajkot, Gujarat, has been conceptualised to craft a unique retail experience. Located in an urban dense fabric on the ground floor of a commercial building near the old city, the government licensed store is designed to serve the police force and associated dignitaries.
For the love of Laminates… SURAT
The EightxFour Experience Centre by Shivshakti Laminates is an experience centre of a leading laminate and veneer retailer of Surat, created in an erstwhile textile manufacturing unit. Designed by Utopia Designs, the centre’s design focuses on effective display strategies, both tried-and-tested and new, within an industrial vocabulary.
Tyre retailing takes experiential route with Bridgestone Select +
Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .
When design enables purchases in a hypermart - DELHI
Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.
High on hospitality - RAIPUR
Spread over an area of 50,000 sq. ft., and designed by Raipur based Azure Interiors, Clarks Inn Suites,the 52 key suites hotel is all about elevating the experience quotient of the space.
The Design Divas…
It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on…
Reformed, restyled & restored - MUMBAI
Mumbai based Miyabi store designed by NACL ( Natasha Aggarwal Creative Living) is a stress-free fashion space that enables customers to browse and shop in a relaxing retail ambience.
A rich narrative with diverse materiality - AURANGABAD
Pehnawa is a three-storey fashionwear outlet in Aurangabad, designed by Portico Design Concepts. Spread across 5,400sq.ft., the space’s striking design adds its own muscle to the showroom experience.
