IRELAND
In a classic case of re-branding for a new brand positioning, Irish wellness brand CH, a traditional family-run business based out of Tralee in Ireland for over 50 years, went in for a new brand identity, in response to the booming wellness and beauty sectors and changes in consumer behavior.
According to a statement issued by Dalziel and Pow Design Consultants, who were engaged in the redesign exercise, the new identity revitalizes the company brand and positions it for a new era, “ensuring it remains the go-to destination for all things beauty and wellness”.
“The transformation began with a change to the brand name, dropping ‘Chemists’ to better reflect the brand’s wide-ranging offer and services. With the new name, ‘CH’, comes a new logo – a bold statement reaffirming its status as a neighborhood icon with a more contemporary look,” explains the statement.
The new identity reflects across multiple aspects including packaging, gift boxes and paper bags, and of course the store, designed by Dalziel & Pow.
Bu hikaye Visual Merchandising and Retail Design dergisinin January 2020 sayısından alınmıştır.
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Bu hikaye Visual Merchandising and Retail Design dergisinin January 2020 sayısından alınmıştır.
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